Michael Estrin

Los Angeles, CA USA

Professional Experience

Peculiar stories encouraged; mundane stories welcomed. Seven years experience; four beats (porn, law, digital advertising, and personal finance). Q&As with celebs, complex business/legal stories, lifestyle content, and tip-driven features.


2 Years
4 Years


Business (general)
4 Years
3 Years
Personal Finance
4 Years


Magazine - Trade magazines/publications (B2B)
4 Years
Online/new media
2 Years

Total Media Industry Experience

7 Years

Media Client List (# assignments last 2 yrs)

iMediaConnection.com (10+), BitterLawyer.com (10+), Bankrate.com (3-5), California Lawyer Magazine (1-2), Nerve.com (1-2), Fast Company (1-2), XBIZ (6-10)

Corporate Client List (# assignments last 2 yrs)

Bravo (1-2)

Technical Skills

Final Cut. Digital photography.

Computer Skills

Word, Excel, WordPress, Blogger, Expression Engine.


Laptop, audio recorder, digital camera, video camera.


Gretchen Hyman (iMediaConnection), Steve Javors (XBIZ), Mark Thudium (BitterLawyer.com).



Tip-driven feature on what consumers should look for in a bankruptcy lawyer. Interviewed dozens of bankruptcy lawyers around U.S. Conducted Internet research and spoke with various non-profits specializing in bankruptcy work, as well as several lawmakers on background.
An exploration of recent online advertising campaigns that used humor to get their messages across. Sources included multiple ad agencies and brand clients.
Interview with Texas Tech football coach Mike Leach. The interview covers his passion for football, his law school experience, and how he became a coach. Other topics include Leach's feelings about a playoff system for college football. The interview was picked up by ESPN, The Sporting News, and various other sports publications, as well as The ABA Journal.
This was a blurb Fast Company asked me to write about the annual porn industry trade show in Las Vegas. I drew on multiple sources, all of whom I've spoken with and interviewed over the period of several years in my capacity as a reporter covering all facets of the adult entertainment business.
Q&A with porn star Sasha Grey in reference to her work as the lead in Steven Soderbergh's "The Girlfriend Experience." The interview, and mini-biography ran in advance of the film's release.
A humorous essay that takes a high-brow look at low-brow topic. The story, which involved interviews with doctors, anonymous female lawyers and executives, and extensive Internet research, earned BitterLawyer more than 200,000 pageviews in the first week of publication. The story was also discussed briefly by Rush Limbaugh on his radio show and blog. Although based on his comments, it's clear that Mr. Limbaugh did not understand the story.
Wide-ranging two-part interview with "Prozac Nation" author Elizabeth Wurtzel. Topics covered included her legal career, 9/11, the gender gap in the law, working with David Boies. The interview was picked up by The Wall Street Journal Law blog, Gawker, Above The Law, and numerous other blogs.
This is a mini-feature filed from the floor of ad:tech San Francisco, one of the largest conventions for the digital marketing business. The deadline was tight as I had to file by by 2pm PST on the day of the event. The story was picked up by BNET and various ad industry blogs. It was one of the first stories to raise serious questions about whether social networks like MySpace and Facebook could really deliver what they were promising advertisers.