Enthusiastic, resourceful and creative 20+-year public relations, communications, marketing and content strategist and editorial professional for visionary organizations, entrepreneurs, and experts who want to reach millions with their message.
My work has been used as PR and digital marketing content, editorial, and news content and featured in places like The Wall Street Journal, The New York Times, TIME Magazine, Glamour, Women’s Health, Fox News, CNN, and many others.
I thrive crafting meaningful narratives and devise dynamic, results-driven strategies that ultimately drive growth and scale for my clients.
I approach creative writing in a way that speaks to consumers, investors, and the industry as a whole to secure market share and a defining foothold within my client’s respective categories.
I tell stories across all media platforms, consumer and business, in industries spanning fashion, beauty, health & wellness, CPG, food/beverage, nature and wildlife, technology and more.
Marketing (firm) - Fortune 1000 corp. clients
PR (firm) - Fortune 1000 corp. clients
PR (in-house) - Small to mid-sized corp. clients
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
Birding Unlimited LLC (intobirds.com) (10+)
Corporate Client List (# assignments last 2 yrs)
Sibu Beauty (10+), innRoad (6-10), Health eCareers (6-10), WakeMate (3-5), Lullubee (6-10), DiBi DiBi Nation (6-10), Max Hansen Kitchen (3-5), Physical Advantage Massage Therapy Center (3-5), Weybridge Strategies (3-5), Topical BioMedics (10+), Weil-McLain (10+), salesSPECTRUM (6-10), American Sentinel University (10+), Automated Pet Care Products (Litter-Robot) (10+), Balchem (10+), Big Arrow Group (10+), Cacique (10+), Crispy Green (10+), Flocabulary (10+), Fortitech (10+), KL Bag Company (Shusokumb) (10+), Komal Herbals (10+), Latitude (10+), Marconi Marketing Group (10+), Media Logic (10+), Percepture (10+), Poll Position (10+), RFA (Richard Fleischman & Associates) (10+), RMD Networks (Reach My Doctor) (10+), Cambridge University Press (10+), Birding Unlimited LLC (intoBirds) (10+)
Other Work History
President & Editor-in-Chief at intoBirds.com, 2017- Present | PR, Marketing & Content Director at Hewitt PR & Content Marketing, 2004 - Present | PR Director at Mobius Management Systems Technology Company, 1999-2004 | Account Supervisor at Edelman Public Relations, 1998 | Account Manager at PR Works, 1991-1997 | Copywriter at Saatchi & Saatchi Advertising, 1990-1991
Google Analytics | Google Adwords | Digital Funnel Flow Optimization | KPI | SEO | SEM
Foreign Language Skills
Mac and PC Platforms | Adobe Creative Cloud: Dreamweaver, In Design, Illustrator, Photoshop and Premiere | Microsoft Office 2016: Excel, Outlook, Power Point and Word | Other: Blogs, Social Media, Facebook, Instagra, Pinterest, Twitter, Google +, Pitch Engine, Yoast, Final Cut Pro, Cision, Vocus
iPad Pro | iPhone |iMac | Mac Book Air | Mac Mini
Work Permits & Visas
Available Upon Request
Earned two platinum and two gold MarCom Creative Awards in the Media Relations/Publicity categories for work on Crispy Green
Public Relations Society America (PRSA) | Independent Practitioners Alliance (PRSA) | NYC PRSA Chapter | Public Relations & Communications Freelance Network | Marketing & PR Innovators | Marketers on Twitter | Marist College Alumni Association | Public Relations and Communications Professionals | Greenwich Audubon Society | Dutchess County ASPCA
| Ulster County ASPCA | Ridgefield Playhouse | Proud supporter of Catherine Violet Hubbard Animal Sanctuary