Professional Experience
WRITER, COPYWRITER, PUBLICIST AND CONTENT STRATEGIST FOR B2B and B2C ORGANIZATIONS.
I love working with words. Words create change. When words are strung together, they become powerful tools that can motivate, inspire, engage, educate, and persuade.
The right words can also form valuable connections and I’ve been connecting people my entire career as a versatile and enthusiastic writer, copywriter, and content producer.
Armed with a senior-level editor’s instincts for storytelling, a managing editor’s attention to detail, a copy editor’s eye for accuracy, and a publicist’s ability to think strategically, my passion and creativity come through in all of my work.
My writing always has a clear purpose and seamlessly infuses a company’s/brand’s voice with all relevant details into a clear and compelling story that aligns with their business goals and enhances their communication programs.
Expertise
Writer
30 Years
Copywriter
30 Years
Promotions
30 Years
Specialty
Technology
25 Years
Health
30 Years
Consumer Products
25 Years
Industries
Marketing (firm) - Fortune 1000 corp. clients
30 Years
Pr/marketing - all
30 Years
Online/new media
20 Years
Total Media Industry Experience
30 Years
Media Client List (# assignments last 2 yrs)
Birding Unlimited LLC (intobirds.com) (10+)
Corporate Client List (# assignments last 2 yrs)
Sibu Beauty (10+), innRoad (6-10), Health eCareers (6-10), WakeMate (3-5), Lullubee (6-10), DiBi DiBi Nation (6-10), Max Hansen Kitchen (3-5), Physical Advantage Massage Therapy Center (3-5), Weybridge Strategies (3-5), Topical BioMedics (10+), Weil-McLain (10+), salesSPECTRUM (6-10), American Sentinel University (10+), Automated Pet Care Products (Litter-Robot) (10+), Balchem (10+), Big Arrow Group (10+), Cacique (10+), Crispy Green (10+), Flocabulary (10+), Fortitech (10+), KL Bag Company (Shusokumb) (10+), Komal Herbals (10+), Latitude (10+), Marconi Marketing Group (10+), Media Logic (10+), Percepture (10+), Poll Position (10+), RFA (Richard Fleischman & Associates) (10+), RMD Networks (Reach My Doctor) (10+), Cambridge University Press (10+), Birding Unlimited LLC (intoBirds) (10+), Upswing (10+), WebPurify (10+), Augusta HiTech (1-2), Whystle (1-2), Dr. Sears Wellness Institute (1-2), Mealime (1-2), Vanguard Communications (1-2), Candlewood Aesthetics (10+)
Other Work History
President & Editor-in-Chief at intoBirds.com, 2017- Present | PR, Marketing & Content Director at Hewitt PR & Content Marketing, 2004 - Present | PR Director at Mobius Management Systems Technology Company, 1999-2004 | Account Supervisor at Edelman Public Relations, 1998 | Account Manager at PR Works, 1991-1997 | Copywriter at Saatchi & Saatchi Advertising, 1990-1991
Technical Skills
Google Analytics | Google Adwords | KPI | SEO | SEM
Foreign Language Skills
N/A
Unions
Freelancer’s Union
Computer Skills
Proficient in Mac Platform: Google Docs, Microsoft Office Suite, WordPress, Facebook, Instagram, Twitter, Pitch Engine, Yoast, Google Analytics, Google AdWords, SEO, SEM, KPI, SEM Rush, Final Cut Pro, Photoshop, Cision, Meltwater, and Vocus.
Equipment
iPad Pro | iPhone | iMac | Mac Book Air
Work Permits & Visas
N/A
References
Available Upon Request
Awards
Earned two platinum and two gold MarCom Creative Awards in the Media Relations/Publicity categories for work on Crispy Green
Associations
Public Relations Society America (PRSA) | Independent Practitioners Alliance (PRSA) | NYC PRSA Chapter | Public Relations & Communications Freelance Network | Marketing & PR Innovators | Marketers on Twitter | Marist College Alumni Association | Public Relations and Communications Professionals | Greenwich Audubon Society | Dutchess County ASPCA
| Ulster County ASPCA | Ridgefield Playhouse | Proud supporter of Catherine Violet Hubbard Animal Sanctuary
