Theodora Blanchfield

New York, NY USA

Professional Experience

A versatile freelancer, I'm as comfortable putting together a social media strategy as I am reporting a feature story on how to lose 10 pounds. I've worked on social media for both global and local brands in the health, fitness and beauty spaces, as well as served on staff at several trade magazines, and I run a popular fitness blog. I'm looking for writing or social media projects.


8 Years
8 Years
Social Media
4 Years


4 Years
4 Years


Magazine - Local/Regional magazines
8 Years
Magazine - Trade magazines/publications (B2B)
8 Years
Online/new media
4 Years

Total Media Industry Experience

8 Years

Media Client List (# assignments last 2 yrs)

Cosmopolitan Magazine (1-2)

Corporate Client List (# assignments last 2 yrs)

New Balance (10+), DailyBurn (6-10), F-Factor (10+)

Technical Skills

social media, photo editing, Wordpress

Computer Skills

Microsoft Office, Mac OS X, Dreamweaver, Adobe CS 3, Quark


Available upon request


Runner's World and Marie Claire have both named me a top Twitter user to follow; Shape and Fitness magazines have both nominated me as a top fitness blogger.


IP Law & Business magazine

Celebrities are starting to realize the value of their intellectual property and creating a home for it online.
In 2009, ICANN (the people that rule the Internet) will allow new domain name extensions. What does this mean for trademark holders?

Campaigns & Elections magazine

Profile of Mayor Rudy Giuliani's early campaigns
Where does the money go when you donate online? I take a look in this feature -- and it's not all to the campaign!


A personal essay on the mental journey of losing 50 pounds. Spoiler alert: it doesn't cure all of your problems.