Thomas Carling

40 Dover Street, Ste 3R New York, NY 10038 USA

Professional Experience

GOT WORDS? NOW GET READERS. Engaging Design for Young People* in Print, on Screen. You want your book, textbook, or ebook to be sought, bought, used, and talked about. You want... Readers, and I can help you connect with them. I’m a visual storyteller with a singular talent for crafting and styling narratives to attract and engage young people, inspiring them to discover and comprehend the world around them. | 212-393-9430 * and Other Busy, Distracted Folks.


Art Director
25 Years
Graphic Designer
25 Years
25 Years


Business (general)
25 Years
Sports & Recreation
25 Years
15 Years


Magazine - Trade magazines/publications (B2B)
25 Years
Book Publishing Consumer
15 Years
Association publication
25 Years

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

W.H. Freeman (10+), Asset International (10+), Shoreline Publishing Group (10+), Oomf Inc (3-5), Krames/StayWell-American Red Cross (1-2), Rodale Inc (1-2)

Corporate Client List (# assignments last 2 yrs)

Pace Law School (10+), AUTM/Blue Waters Group (6-10), The Leadership Program (1-2)

Other Work History

Art Director, The American Kennel Club

Technical Skills

Photo research, photo retouching, compositing, color correction expertise, pre-press/print production savvy, press checks

Computer Skills

Mac OS 10, InDesign, Photoshop, Illustrator


Fully-equipped graphic design studio, proprietary FTP


See Website or contact directly. Rick Resnick, VP Marketing Time/Fortune/Money/FSB: Alec Morrison, Director, Custom Content, Sports Illustrated: Jim Buckley, President, Shoreline Publishing Group: Anna Palchik, Creative Director, Bedford/St.Martins:


I don't enter competitions. Repeat clients are my measure of success. Average length of relationship with top five clients since 1989: ?12 years.


Freelancers Union, LinkedIn

Work Samples

College Textbook Designer

(W.H. Freeman/Scientific American 5/5/2016)
This hybrid design--a blend of college textbook pedagogy and newsstand magazine journalism--is an attempt to engage students with compelling, real-life stories. Every chapter opens with a splashy, magazine-like spread and the airy layout and colorful art program draws students through the material.
(Bedford/St. Martins 5/5/2016)
Bedford/St. Martins asked Carling Design to take a page from our extensive experience with DK Eyewitness books and Readers to tackle this 1200-page, college-text survey of U.S. history.
(W.H. Freeman/Scientific American 5/5/2016)
Macmillan Education turned to us to bring our formidable experience with magazines and trade book design to bear on the fact that college kids don't read textbooks. This book evokes an edgy magazine vibe with unexpected colors, graphic touches, and a clean, accessible layout.
(W.H. Freeman 5/5/2016)
W.H. Freeman had a problem. It was time to redesign the best-selling college biology textbook in the country. How do you make it even better and protect your market dominance? Carling Design had some ideas. Now in it's 3rd edition, What is Life is still a best seller. Oh, and kids actually read it.

Magazine Designer

(Mercedes-Benz Club of America 5/5/2016)
"The Star" is the official magazine of the Mercedes-Benz Club of America. Carling Design prepared this redesign in anticipation of an RFP for the design and art direction of the bi-monthly publication. "I didn't feel The Star went far enough to reflect the upscale, younger aura of the brand."
(Cancer Research Institute 5/5/2016)
CRI wanted to make a splash for their 60th anniversary and commissioned Carling Design to produce a 48-page commemorative magazine. Scott Laumann's cover art tells the story: CRI is the leader in cancer immunotherapy -- breakthrough treatments that utilize the body's immune system to fight disease.
(Pace Law School 5/5/2016)
Pace Law School approached Carling Design to redesign and produce their annual alumni magazine. As well as creating a fresh, new look which reflected the school's recent rebranding, we implemented a clearer organizational structure and reduced the overall page count by more than 10%.

Marketing and Promotional Collateral Designer

(ALM 5/5/2016)
ALM, a leading publisher of legal periodicals, asked Carling Design to show how we might redesign their annual "Law Student Recruitment Guide." Their goal was to escape the realm of a bland catalog for a well-organized publication with a friendly yet professional consumer magazine feel."
(Pace Law School 5/5/2016)
PLS's Environmental Law Department came to us to create a "sleek, white, minimalistic" look for their 12-page, annual report. To keep the design from lapsing into "sterile", we incorporated abstract cartography drawings throughout that depict the intersection of synthetic and natural landscapes.

Book Designer

(Shoreline Publishing Group/Scholatic 5/5/2016)
"Book of Firsts" packed a thousand stories into 320, two-color pages -- that itself may be a first. Carling Design came up with a jazzy design augmented by lots of commissioned and stock art. It paid off. BOF garnered a place on The American Library Association's list of Books for Reluctant Readers
(Shoreline Publishing Group/Scholatic 5/5/2016)
Scholastic called on Carling Design and SPG to redesign their kid's sports annual. We jazzed up Year in Sports with high-energy color and a fun, modular design that encouraged browsing. The result: sales in the first two months exceeded the avaerage annual sales of any previous edition. Score!
(Shoreline Publishing Group/DK Publishing 5/5/2016)
DK has a successful formula for their series of visual dictionaries, and they wisely stick to it. That creates a challenge for designers to come up with exciting layouts while staying within the guidelines. Carling Design hit this one out of the park!
(Krames StayWell/American Red Cross 5/5/2016)
Who knew babysitters could be American Red Cross-certified? Well apparently many parents do and they want the same level of protection at home, as at the pool. Krames StayWell asked us to design a manual that would attract and engage teens while they strive for the ranks of uber babysitters.
(Shoreline Publishing Group/Consumer Reports 5/5/2016)
Many book packagers believe their proposals have a better shot if they can show, rather than just explain, what a book will look like. These are two comp spreads (of five) we were engaged to create for a pitch.