Andrew Kaplan

72-10 112th St. Apt. 4K Forest Hills, NY 11375
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Professional Experience

Freelance writer, editor and market researcher with 20+ years writing for trade magazines, websites, and newspapers. Recent clients have included PepsiCo, Seven Fifty Daily and Packaged Facts (MarketResearch.com). Most of my recent experience has been business writing, covering the food and beverage industries, but I have also been a technology writer and have worked as a general assignment reporter for The New Jersey Herald and as a freelance writer for The New York Times. For most recent samples of my work, please see this page: https://daily.sevenfifty.com/author/andrew-kaplan/

Expertise

Writer
25 Years
Editor
25 Years
Researcher
2 Years

Specialty

Food
20 Years
Business (general)
20 Years
Consumer Products
20 Years

Industries


Magazine - Trade magazines/publications (B2B)
20 Years
Newspaper - Local/Regional
7 Years
Online/new media
15 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

SevenFifty Daily (6-10), Packaged Facts (1-2)

Corporate Client List (# assignments last 2 yrs)

PepsiCo (10+), ABI Marketing Public Relations (10+)

Other Work History

Beverage World magazine managing editor for 14 years

Work Samples

General

Can the wine industry replicate the “limited edition” excitement that’s helped propel the craft beer movement?
Canned and bottled cocktails are transforming the category’s reputation—and emphasizing craft as much as convenience
Many are expanding the footprint of their portfolios to keep up with a changing industry
Wine industry experts weigh in on whether wine labels should be more transparent, revealing when common additives are used