John Hall

Boston, MA USA

Professional Experience

I operate a full-service graphic design studio based in the Boston area offering design, art direction, and project management services for publications and other content-rich print & digital media. Work includes books, magazines, newsletters, catalogs, annual reports, programs, and marketing collateral such as brochures and direct-mail. We also design and manage websites, and consult on social media integration. We excel at creating media products that integrate words, images and interactivity to produce compelling, well organized publications and web environments. What sets me apart as a designer is that I can think like an editor. Design is not just about looking good; it must reinforce or add a new dimension to the text, present an appropriate visual tone, and guide the reader. John was previously a staff art director at several local media companies including, Cadmus Custom Publishing, Running Times, The Boston Phoenix, and Boston Business magazine.


Art Director
20 Years
Graphic Designer
20 Years
Web Designer
6 Years


20 Years
20 Years
Personal Finance
20 Years


Magazine - Trade magazines/publications (B2B)
20 Years
Book Publishing Trade/B2B
12 Years
Newsletter - Trade
20 Years

Total Media Industry Experience

23 Years

Media Client List (# assignments last 2 yrs)

Performer Magazine (3-5), Rockport Publishers/Quayside (3-5), Collegia (1-2), International Marine/McGraw-Hill (1-2), RSL Media (1-2), InvestorPlace Media (10+), Urban Land Institute (6-10), Aspen Publishers/Wolters Kluwer (6-10), Pearson Education (3-5)

Corporate Client List (# assignments last 2 yrs)

Adviser Investments (10+), Mind & Life Institute (10+), Babson College (6-10), University of Northern Colorado (6-10), Fidelity Investments (3-5), The MacDowell Colony (3-5), Time Warner Cable (1-2)

Other Work History (Experience Magazine): Design Director (2 yrs); Pohly & Partners/Cadmus Custom Publishing (Continental Airlines Magazine): Senior Art Director (4 yrs); Running Times Magazine: Art Director (2 yrs); Boston Business Journal/Boston Business Magazine: Associate Art Director/Art Director (2 yrs); Boston Phoenix: Advertising Art Manager/Graphic Artist (3 yrs)

Technical Skills

Expert at all relevant print design and production software; HTML, CSS, Wordpress, Concrete 5, Squarespace

Computer Skills

InDesign, Photoshop, Illustrator, Quark, Wordpress, Squarespace, iApps, CSS, HTML, Word, Excel, BB Edit, Dreamweaver, Concrete5, Squarespace


Fully equipped studio with 2 workstations, scanner, b/w & color laser printer, FTP access.


Available upon request.


CASE Awards, Ozzie Awards, Lowell Thomas Awards, Print Regional Design Annual, Golden Bell Awards, Society of Newspaper Design Awards


member, AIGA judge, Folio magazine Ozzie Awards

Work Samples

Web Design & Social Media

(Mind & Life Institute 10/31/2014)
Directed the visual design of a major web relaunch for the Mind & Life institute, a leader in the field of contemplative science. The new site was intended to refocus the Institute as a thought and research leader in the field, and frontload original editorial and research content.
(Hunter Clark 10/21/2015)
Creative direction, visual design, UX & development of Wordpress-based responsive website.
(Ce Ann's Vieux 10/20/2015)
Creative direction, visual design, UX & development of Squarespace-based responsive website.
(Self-published 1/30/2011)
A self-published hyperlocal blog covering in detail the budget and management of a public school district in a small city on Boston's North Shore. I founded the site, and have designed, written, reported, and edited it for 3 years.
(First Parish Church 1/30/2011)
A custom themed Wordpress based website for a local Unitarian church in Beverly, MA
(Hannah Elementary School PTO 1/30/2011)
A Wordpress created website for a public elementary school PTO.
(Cahill for Mayor of Beverly Committee 6/1/2011)
Design and produced a Wordpress-based website for Mayoral candidate in small city north of Boston. Also advised candidate on social media strategy.

Magazine Design

(Performer Magazine 10/27/2016)
Designed and produced several issues of a monthly music zine.
(Campus Visit 10/27/2016)
Designed a small format magazine to promote Northern Ohio area colleges.
(Campus Visit 10/27/2016)
(Babson College 10/27/2016)
Designed, art directed, and produced the quarterly magazine for the Massachusetts business college.
(Mind & Life Institute 9/1/2014)
New magazine launch design for the Mind & Life Institute
(University of Northern Colorado 10/27/2016)
Designed, art directed, and produced the quarterly magazine for the Colorado liberal arts college.
(Continental Magazine 10/27/2016)
Served as lead art director for Continental Airlines inflight magazine for four years.
(Experience Magazine 10/27/2016)
Was the founding art director of the one-million circulation magazine aimed for recent college grads.
(Mind & Life Institute 9/1/2014)
Spread design from Mind & Life

Newsletter Design

(MacDowell Colony 10/27/2016)
Design and produce a semi-annual oversized format newsletter for the world renowned artist's retreat.
(InvesterPlace Media 10/27/2016)
Design and produce monthly financial newsletters, and annual guidebooks, for financial publishing company.

Book Design

(Rockport Publishers 3/1/2009)
Design and produced this book on Dada art. Designed cover, interior design template, and produced 160 page book
(Rockport Publishers 10/27/2016)
(Quarry Books 10/27/2016)
(Rockport Publishers 10/27/2016)
(Fair Winds Press 10/27/2016)
(Urban Land Institute Awards Book 10/30/2008)
Design and produce 212 page book to highlight award winning sustainable development projects around the world
(Urban Land Institute 10/27/2016)


(Experience Magazine 10/27/2016)
(Body & Soul Magazine 10/27/2016)
(Wellesley ABC Capital Campaign Brochure 10/27/2016)
Design, and direct, and produce a brochure to launch an endowment fund drive for a non-profit group.

Annual Reports

(Babson College 10/27/2016)
Design, art directed, and produced the business college's annual President's Report for 2006 and 2007
(MacDowell Colony 10/27/2016)
Designed the annual report for the would renowned MacDowell Colony, an artists' retreat in Southern New Hampshire.