Ralph Allora

Seattle, WA USA
Website: www.alloracomm.com
Contact

Professional Experience

Looking for high-quality brand messaging and sponsored content that truly resonates with your audience? Ralph Allora has done it all on behalf of the biggest media brands. His background spans more than two decades in marketing, branding and advertising, with branded content appearing in Architectural Digest, Advertising Age, Departures, Esquire, Forbes, Good Housekeeping, The Wall Street Journal, and more. He’s crafted attention-getting content for brands including Acura, Brooks Brothers, Canon, Ford Mustang, Glenfiddich, Heineken Light, Land Rover, Michelin, Montblanc and Subaru. And he’s the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for harnessing the power of the written word.

Expertise

Copywriter
23 Years
Promotions
23 Years
Writer
23 Years

Specialty

Entertainment
21 Years
Fashion
16 Years
Automotive
21 Years

Industries


Magazine - Large Consumer/National magazines
21 Years
Online/new media
15 Years
Advertising agency
5 Years

Total Media Industry Experience

21 Years

Media Client List (# assignments last 2 yrs)

The Wall Street Journal (6-10), Conde Nast Media Group (1-2), Hearst Magazines (10+), Time Inc Affluent Media Group (10+)

Corporate Client List (# assignments last 2 yrs)

Avvo.com (10+)

Other Work History

Author, Winning Sales Letters From Prospect to Close (McGraw-Hill); Co-founder, Co-Principal, TRAY Creative; Creative Services Director, Cargo Magazine, Conde Nast Publications; Group Marketing Director, Motor Trend and Automobile Magazine; Promotion Director, Esquire Magazine; Project Manager, Special Sections and Programs, Forbes Magazine; Senior Promotional Writer, U.S. News & World Report

Computer Skills

Word, Excel, Powerpoint, Mac OS X, Windows XP, Mac Pages/Keynote, WordPress

References

Kristina Juzaitis, Creative Director of Advertising, DEPARTURES; Jason Graham, Senior Marketing Director, Hearst Men’s Group; Julie Clarkson, Senior Marketing Manager, Avvo.com. (Contact info available upon request.)

Awards

At Automobile Magazine, oversaw development of Chrysler-sponsored CD-ROM for college market, which won an International Automotive Media Award (Gold) for Best Multimedia Concept

Work Samples

Web Content

(4/29/2016)
(4/29/2016)

Sponsored Content

(Architectural Digest 4/29/2016)
(Forbes.com 4/29/2016)
(Esquire 4/29/2016)
(DETAILS 4/29/2016)

Sales Collateral