AppNewser Appdata 10,000 Words FishbowlNY FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser MediaJobsDaily UnBeige SocialTimes

20-30% of Fifty Shades of Grey Buyers Are Male

Bowker has released a new survey focused on the demographics of readers who purchased a copy of Fifty Shades of Grey by E L James. According to the research, 20 percent of these book buyers were male in the United States and 30 percent were male in the UK.

All the data was drawn from Bowker Market Research’s Books & Consumer US monthly tracker survey, analyzing a representative sample of 6,000 U.S. book buyers every month. Here’s more about the U.S. survey:

buyers of the Fifty Shades books are more likely to be women, live in the Northeast, and have a significantly higher household income. They read fewer paperbacks and more digital books versus last year and are especially likely to use a hand-held device such as a Kindle. Their purchase of a 50 Shades book was more likely to planned — just 11 percent were whims – and oh yeah, nine out of ten times the purchase was for “pleasure/relaxation,” but it’s worth noting that an intriguing one percent were purchased for “work/career” reasons.

Sponsored Post

Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.