The New York Times broke the news last week with a Winfrey video and story. “I was reading this book. As a real book. Holding up the book. I was on the edge of my seat reading the book and I was like, ‘Where is The Oprah Winfrey Show when you need to announce and tell everybody about this book? I need the book club.’ So I created Book Club 2.0 for this book, Wild by Cheryl Strayed!” cheered Winfrey, waving the book in a video presentation.
The new club will feature social media components, annotated eBooks and be tied in with Winfrey’s cable station.