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Posts Tagged ‘HarperCollins Canada’

HarperCollins Canada Creates Video Thank You for Facebook Fans

HarperCollins Canada created a special video to celebrate the 100,000 fans who have “liked” them on Facebook.

We’ve embedded the full video above–what do you think? Using the text from the jackets of their books, the publisher had this message for its readers:

Dear Facebook Fans, Thank you for helping create the greatest community of readers online. One hundred thousand strong and growing every day; made up of awesome, incredible book lovers just like you. We hope you’ll continue to share inspiration, share imagination and share reading.

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our brand new online boot camp, Book Promotion and Publicity! Starting July 10, publishing and public relations experts will teach you the publicity skills needed to ensure a successful book launch, such as, how to create a social media kit, interact with fans and authors on panels, create a marketing newsletter and more! Register now! 

Hotels Are Getting Into Book Clubs, Too

The Globe and Mail reports on a new book club initiative between HarperCollins Canada and The Drake Hotel, one of Toronto’s priciest boutique chains. The program, which started in June with Richard Flanagan‘s THE UNKNOWN TERRORIST, sees new books from HarperCollins turning up on hotel guests’ doorsteps. Open it up to find a phone number; if you call, you’ll hear a message from the author. And if you leave a message, the author just might call back, especially if you’ve read the book and want to talk about it.

Tish Cohen, author of July’s pick TOWN HOUSE, says she’s going to return as many calls as possible, because she’s eager to be in touch with her audience and sometimes blogging just doesn’t cut it. “It’s such a struggle nowadays to keep book readers,” said Cohen to the G&M. “It’s an innovative project and it recaptures novels in an exciting way, for a change.”