What happens when a bestselling series for kids becomes a full-blown Internet fad?

In the video embedded above, Goosebumps creator R. L. Stine discussed the BERKS meme, a viral photograph of a girl with braces holding up his scary novels for kids. Stine also talked about his cameo role in the hilarious Gersberms video at Nerdist.

Next week, MediabistroTV’s My First Big Break show will release a video interview with the novelist about the early days of his career.