In the early 1960s, the great agent Sterling Lord began to work with Stan Berenstain and Jan Berenstain, helping the couple sell a new children’s book to Beginner Books.

The Random House imprint was founded by Theodor Geisel (who wrote under the legendary pen name, Dr. Seuss). In his new Lord of Publishing memoir, the literary agent recalled how Dr. Seuss dissected the entire first draft in front of the aspiring writers.

We’ve collected Dr. Seuss’ advice below–this draft eventually became the classic kid’s book, The Big Honey Hunt.

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