Confession: We only want to cover this story because we love Breaking Bad, and while we were initially skeptical of a proposed spinoff/prequel that absolutely MUST be titled Better Call Saul, we’ve warmed to the idea. But now that we mention it, what’s with AMC‘s PR department? All caps and (cont) in the tweet? Looks a little sloppy.
AMC AND SONY PICTURES TELEVISION STATEMENT ON BREAKING BAD SPINOFF NEW YORK, NY, Sept. 11, 2013 – AMC and (cont) http://t.co/kVV7ql6gsP
— AMCTVpr (@AMCTVpr) September 11, 2013
The tweet links to this release, which does tell us that the show will be “a one-hour prequel that will focus on the evolution of the popular Saul Goodman character before he ever became Walter White’s lawyer” but looks terrible and doesn’t give us much to work with. The show obviously won’t start filming for some time, but at least they could have posted a YouTube compilation of Saul’s greatest moments, right?
Then we got to thinking: there’s no need to promote this sort of announcement; there isn’t even any need to pitch it. As soon as word got out, it spread like wildfire. There’s a post here and a post here and a post here and a joke here…
Not moving forward at AMC: the Breaking Bad spinoff “Have an A-1 Day,” about carwash employees who wonder what the hell just happened.
— Dave Itzkoff (@ditzkoff) September 11, 2013
The campaign creates itself. Come to think of it, we wouldn’t mind doing PR for AMC: just hit “tweet” and let the earned media roll in.
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