Patrick CoffeeI write stuff for PRNewser and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at coffeepatrick (at) gmail (dot) com or use the anonymous tip box.
As the brand looks to establish itself in the frozen entree category, Cone will work to spread awareness of the name and its commitment to “ethical consumerism” via media outreach and the thought leadership of founder Adnan Durrani and EVP Jack Acree.
We’re on board; samosas are the greatest things since fried bread.
We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.
Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?
Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.
Today FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader.
This means he’ll work to further the firm’s objectives in the New York/Boston area while ensuring that clients make the most of its social/digital assets. In the release, east region president Robert Dowling cites Cohen’s “strong understanding of the relationship between brand and reputation”, especially in the social/digital realm.
Prior to the move, Cohen handled brand journalism/native ads, community management and Big Data at MWW; before that he was best known as founder of The Fortex Group, a “community-building firm” that closed its doors in 2011.
Something tells us that his thinking falls along the same lines as new GolinHarris non-ninja Neil Kleiner: social ROI has less to do with likes and shares than creating content that people will actually read and facilitating the growth of real communities.
It has absolutely nothing to do with martial arts or Mike Myers bombs.
It’s a tough job defending a guy like Donald Trump, but somebody’s apparently gotta do it. In this case, that somebody is the editor of his son-in-law’s newspaper…and that editor’s ice cream man, Bill Gifford.
You read that right. A communications “standoff” has emerged in the wake of what looks a whole lot like a 7,000 word article doubling as a hit piece on New York Attorney General Eric Schneiderman and a defense of The Donald.
ICYMI, Schneiderman just happened to file a 2013 lawsuit against Trump alleging fraud on the part of his real estate “university” seminar—an event whose attendees could, in Trump’s own words, “just copy exactly what I’ve done and get rich.”
When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.
Oh, and remember this 2008 gem? Thanks, Mark Penn!
Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?
For a sign of the digital times, look no further than Neil Kleiner, the new head of social media for GolinHarris. He’s something of an archetype: started as a music journalist (just like us!) who got into digital because it was the only way he could publish. And he wants to bring social back to earth.
His “Newsmaker” interview with PR Week UK is this morning’s must read. Some key quotes:
“The first wave of social gurus in 2011 royally f*cked it up for everyone. They over-promised, under-delivered and sold bullshit to clients that didn’t work – you’re still seeing some clients massively distrustful of social now because of that.”
Blunt! We like!
The New York Times: Focusing on Digital Strategy, Time Inc. Hires Atlantic President
Orlando Sentinel: SeaWorld Files Complaint Against OHSA Investigator
Earlier this month, PR veteran Mike Paul earned a bit of attention when he announced his plans to stage a hunger strike to protest a lack of diversity in the public relations world.
Since that story ran, we reached out to several contacts within the industry to get their takes on how we arrived at this point in the conversation—and where we should go from here.
In case you’re just a little bored with “how to pitch” stories…here’s another one!
Confession: we know how frustrating the process can be. We also know that being a good writer does not always make one a good pitcher.
Mattan Griffel, CEO of app launch service One Month Rails, wrote a great Medium piece on emails that busy people might actually read—and while he wasn’t specifically writing about pitches or addressing PRs, his points still apply.
We’ve adapted them after the jump.