We believe that content is our future; it’s already leading the way.
A major firm launching its own related studio/operation isn’t necessarily earth-shattering news at this point, especially since the big names have reached a sort of consensus regarding the value of original content creation in differentiating one’s services.
Yet the trend continues to evolve. Waggener Edstrom is the latest firm to announce the roll-out of its own full-service offering under the Content360 heading.
We recently spoke to WE advisor/project manager Hava Jeroslow to get some perspective on what makes Content360 different.