The Dodo is back from extinction. At least in digital form.
The new site, The Dodo has launched, “a community-driven destination that’s committed to understanding, celebrating and helping animals.” For this site, “anyone can be a contributor,” though there is also an editorial staff. According to the press release we received, contributors will have the power to create content, pull things from social media, and add items with the hashtag #thedodo.
And based on a glance at the site’s homepage, we’re talking about more than just cat videos and baby animal webcam footage. Topics covered include SeaWorld’s non-reaction to a dolphin hunt in Japan, issues with an Animal Planet program, and an oil spill in Trinidad.
OK, there is one cat video. But it’s a white tiger, so slightly different.
The site has got some big name backers, including Lerer Ventures and Sterling Equities, and counts among its contributors Arianna Huffington and the Dog Whisperer himself Cesar Millan.
But the question is whether there’s enough passion out there to sustain a site with an animal focus. We’ve seen fervor over animal rights wax and wane over the years. Dodo EIC and CEO Kerry Lauerman addressed that issue in an email to us.