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PSA

This PSA Featuring Dildo Humor May Actually Make You a More Responsible Gun Owner


Watch the video first (we don’t want to spoil this one for you!)

Well, we admit it: we couldn’t imagine where this PSA was headed (but were giggling with sympathetic mortification on behalf of the mothers featured in the video). It opens with two mothers chatting on a front porch after their sons’ play date, when the boys suddenly tumble into the front yard while having an epic sword fight. Their weapons of choice?

Dildos.

We watch as the mothers’ faces drop into mortified masks of horror and speechless embarrassment, and then the PSA gets to its actually-vital point with the clever tagline: “If they find it, they’ll play with it. Always lock up your guns.”

We can’t help but feel this is pure PSA brilliance; in America, we tend to be shocked by (and want to shield our kids from) sex more than violence — a movie with tons of gun violence? Rated PG13. A movie with tons of sex? Rated R. So what better way to grab the viewers’ attention? What begins as a humorously shocking spot takes a serious turn thanks to the tagline, when the double meaning of a child playing with something they do not understand and should not be able to get ahold of, truly hits home. Often, our sex toys are probably better hidden from our children than our weapons. Now that is mortifying.

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A New PSA Explains Why You Shouldn’t Pee In The Pool

swimmingIt’s summer and that means spending time at the pool. As much fun as this is, there’s always the niggling feeling you have — perhaps in the back of your mind, maybe in the pit of your stomach — that jumping in for a dip is tantamount to swimming in urine. Especially when there’s a bunch of kids involved. Because you know the kiddies aren’t getting out of the pool for a bathroom break when they can just cut loose in the pool and keep on playing. Oh goodness, the whole thing is making me nauseous.

Well actually, besides that nausea, high concentrations of urine in a pool can actually cause respiratory problems and irritation to the skin and eyes. This is the message that The American Chemical Society wants to share with everyone this season. And if you can pass it along using a little science, that might help. The PSA, available after the jump, will help you make your case.

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Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills

Think you’re the exception to the rule and you can just check one text really quickly while driving and not miss a beat or put lives at risk? A few people in this Hong Kong movie theater probably thought so, too — that is, until this happened:

Mobile use is now the leading cause of death behind the wheel, and while most of us “know” that, it seems to be a difficult message to hammer home in PSAs. We’ve seen many heart-wrenching spots featuring loved ones of those killed in texting-related accidents, but no matter how true or deeply moving those ads are, they are still happening to other people.

Apparently recognizing this challenge, Volkswagen, in partnership with Ogilvy Beijing, came up with a way to make their PSA happen to the audience, rather than just play out in front of them. The (above) result is shocking, powerful and completely unforgettable. We imagine every person in that theater will think twice before checking a text while driving.

Anti-Redskins Spot to Air on NBA Finals Tonight

It’s tough out there for Daniel Snyder: no matter how many political strategists you hire to convince the public to get over your team’s name and mascot, history keeps coming back to bite you in the ass.

And the controversy won’t die down anytime soon. Tonight, during the Heat/Spurs NBA finals game, this spot will run in seven cities:

The most interesting part of this story: the above ad isn’t new. It first hit YouTube almost six months ago, described as “the #BigGame commercial the NFL would never air.”

But a 60-second version of it will run during the game thanks to a “significant” ESPN/ABC ad buy by The Yocha Dehe Wintun Nation of California. It’s all about raising awareness of the ChangeTheMascot.org campaign, and it’s already gone super-viral on Reddit, etc.

We’re thankfully not advising Mr. Snyder at the moment, but if we were we’d say that he needs to do something substantial to help his “Washington Professional Football Team” recover the fumble–and soon.

Florida Man Paints House Like the U.S. Flag Because HOAs Suck and ‘Merica

flag house

Meet Brent Greer, fellow American.

That’s him standing in front of a house that looks like Betsy Ross picked out the color scheme at Home Depot. Decked in his patriotic camo pants and bald eagle haircut, Greer’s house is national news. He was visited by Bradenton, Fla. city code enforcement because his local HOA complained about the way his house looked, so instead of arguing, Greer had an idea.

He took his wife, seven adopted kids, and painted his house to look like this. His reason? “This is America.”

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PSA Turns Passed-Out Drunks into Human Billboards

If you thought the ritual of writing shaming, embarrassing things on passed-out drunk people was relegated to college parties, you’d be mistaken. Now two major ad agencies in Japan are doing virtually the same thing, but for a good cause.

In partnership with Yaocho, one of the biggest bar chains in Tokyo, Ogilvy & Mather and Geometry Global have created a campaign aimed at discouraging Japanese citizens from getting so blitzed that they pass out and sleep in the streets. And what better way to dissuade such behavior than creating a shaming, public spectacle out of those who fail to excercise better judgement?

Such unfortunate, inhibriated individuals are marked with the hashtag #NOMISUGI, which translates to “too drunk,” and surrounded by a square of white tape. All over Japan, passersby have been Instagram-ing images of these human billboards, creating a viral PSA of sorts. While we agree with AdWeek that it’s difficult to tell whether these individuals truly draped themselves so horrendously on subway staircases and on sidewalks or whether the scenes have been staged, the campaign still sends a clear message: Behave, or risk becoming our next literal poster child for poor decision making.

Just some food for thought to get your weekend off to a somewhat-honorable start…

A PR Look at the ‘-Isms’

isms

Ever since Jill Abramson has been putting The New York Times on blast about her pay scale issues for the past 17 years, the word “sexism” has appeared in many headlines. People who want to claim intolerance in any industry, at any level, often name an ‘-ism’ even if they have no clue as to what it means.

It’s a miracle activist groups don’t have their own version of the “Urban Dictionary”, because they are so screwing with Merriam and Webster right now. An example: cries of “racism” in the face of Michael Sam hate (which is about his sexual orientation, not his skin color).

To wit, we thought we would help the huddled masses understand “-isms” in their truest sense–the way they affect public perception. Read more

‘Hip Spectacles and No Testicles.’ Meet the Furry New Face of Pet Population Control

scooter-neutered-cat-2-hed-2014

When we think PSAs about pet population control, we think 30-second guilt trips brimming with the sad faces of caged, abandoned animals and statistics that would make even the hardest heart bleed. But the latest spots from from givethemten.org and agency Northlich/Cincinnati approach this serious issue in an entirely different way; his name is Scooter the Neutered Cat, and what he lacks in virility, he makes up for in attitude and sheer smoothness.

In one of the campaing’s videos (after the jump), Scooter — in his deep, Shaft-like voice — shares insights like: “It’s hip to be snipped,” “I no longer mark my territory; it comes to me,” and “getting my berries picked didn’t just make me a cooler cat; it helped in the fight against feline overpopulation.”

We think this humorous twist on a decidedly-unfunny issue is actually quite effective; the problem with heart-wrenching PSAs is that people flip the channel so as to avoid having their entire day overcast by gloom, and thereby miss the message. This campaign, however, manages to use wit and entertainment to keep viewers, but also mixes in the necessary dose of reality. For instance, while the main page of the website amusingly offers a free T-shirt to anyone who pledges to “go gonad-free,” it also features a countdown at the top of the page informing readers that every twenty minutes, a kill shelter takes the life of a cat.

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Celeb-Studded Anti-Sexual Assault PSA Should Be Powerful, but Feels Pandering

Steve Carell, Daniel Craig, Benicio Del Toro Join White House Push Against Sexual Assault - ABC NewsThe below anti-sexual assault PSA was unveiled by Vice President Joe Biden during a White House event that introduced new guidelines for college campuses to help curb sexual assaults.

Biden’s speech was poignant and on-point, addressing many of the most difficult issues facing victims of sexual assault. He slammed the tendency of people investigating such crimes (especially on campuses) to “re-assault” victims by insinuating they were responsible for what was done to them and calling into question the victim’s actions, while giving the perpetrator the benefit of the doubt.

“We almost always ask the wrong questions when it comes to sexual assault,” Biden said. “We continue to ask questions like ‘What were you wearing? What did you say? What did you?…The real question is what made him think that he had the right to do what he did?” He added that there needs to be a clear message that there are no extenuating circumstances when it comes to rape. “No means no, whenever it is stated,” he said.

This is a vitally important issue facing our society, and the need for influential people to help guide this national conversation in the right direction is paramount.

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Multiple Brand Commercials Come Together to Form Powerful Autism Awareness PSA

In an effort to round out Autism Awareness month with a powerful (yet still brand-centered) message, advertising agency BBDO New York has created three separate commercial spots for clients Band-Aid, Campbell’s Soup and AT&T, which, when viewed together, combine to form a PSA about the difference that early diagnosis can make in the life of a child with autism.

The series of spots, which first aired together during Monday’s CNN’s News Day, opens with a brief message from Autism Speaks, which says, “Learn the early signs of autism today. Because an early diagnosis can make a lifetime of difference.” The viewer then watches a young boy with autism grow up over the course of three fifteen-second, brand-sponsored clips — his mother applies a Band-Aid to his injured knee as a toddler; he takes a hearty bite of Campbell’s soup as a growing boy; he receives a device powered by AT&T as a high school graduate.

The project works well and is quietly powerful because the situations pictured are brief, relatable, and feel exceptionally real — this appears to be an ordinary family living their ordinary lives, but it’s through everyday scenarios that extraordinary progress is made, and extraordinary love is felt; such is the case in all of our lives. Furthermore, the brand integration feels seamless because the common, everyday products pictured are often staples of a child-rearing household, so the brand messages do not disrupt the greater message or feel shoehorned in. Read more

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