Watch the video first (we don’t want to spoil this one for you!)
Well, we admit it: we couldn’t imagine where this PSA was headed (but were giggling with sympathetic mortification on behalf of the mothers featured in the video). It opens with two mothers chatting on a front porch after their sons’ play date, when the boys suddenly tumble into the front yard while having an epic sword fight. Their weapons of choice?
We watch as the mothers’ faces drop into mortified masks of horror and speechless embarrassment, and then the PSA gets to its actually-vital point with the clever tagline: “If they find it, they’ll play with it. Always lock up your guns.”
We can’t help but feel this is pure PSA brilliance; in America, we tend to be shocked by (and want to shield our kids from) sex more than violence — a movie with tons of gun violence? Rated PG13. A movie with tons of sex? Rated R. So what better way to grab the viewers’ attention? What begins as a humorously shocking spot takes a serious turn thanks to the tagline, when the double meaning of a child playing with something they do not understand and should not be able to get ahold of, truly hits home. Often, our sex toys are probably better hidden from our children than our weapons. Now that is mortifying.