We probably shouldn’t have been surprised by the findings of YouGov‘s 2013 Top Buzz ranking survey. Despite the negative news about labor struggles, the release of tell-all tome The Everything Store, the non-existent profit margins and the persistence of the “Massive, Faceless Retailer Shutters Mom and Pop Sellers” narrative, Amazon scored quite a few media wins this year. How could we forget:
- The 14-tweet press release
- The visit from President Obama during which he (dubiously) praised the company as a source of “middle class” jobs
- CEO Jeff Bezo’s decision to enter the media fray by purchasing The Washington Post
- The whole drone thing
In short, the survey is a micro-portrait of the retail world: Walmart is the old school and Amazon resembles the future, like it or not.