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Sports

Here’s What Happens When a Comedian Takes Over Your Twitter Account

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In case you missed it, comedians are pretty good at using social networks–especially Twitter. It’s not just Rob Delaney.

Now, you may be excused for responding to the prospect of a funnyman/woman taking over a client’s account with a brief panic attack.

Yet comedy and social media are such natural partners that a pairing could be a huge win for your client.

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Samsung Takes Things Too Far, Upsets the White House with Red Sox Selfie

ortiz selfiePerhaps you’ve seen the latest addition to the celebrity selfie digital photo album: Red Sox superstar (according to our resident Sox expert, Liz Mitchell) David Ortiz and President Obama. The photo was taken during a White House visit by the team. Ortiz pulled out his phone to snap a pic with the President, which is nothing out of the ordinary. But it turns out that Ortiz is a spokesperson for Samsung, the maker of the smartphone on which the photo was taken. While Ortiz and some members of the team knew that there was a promotional tie to this particular selfie, the President did not.

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The Price for Ad Spots at Sporting Events Is Too Damn High! Is This a PR Opportunity?

march madness tweetEach year, many (many, many) stories are written about the skyrocketing prices for advertising during the Super Bowl, March Madness, World Series, on a NASCAR hot rod and on and on the list goes. As valuable as these captive audiences are, it looks like the folks selling this ad space may be taking the price tags a bit too far. Marketers “warn a ‘day of reckoning’ is coming when Madison Avenue will just say ‘No’ to hyper-expensive sports programming.” Oh snap.

Panelists speaking at the 2014 IMG World Congress of Sports caution that the high costs for running an ad during these events is eating away at more and more of their budgets. As a result, marketers are seriously considering finding other, more economical ways to reach audiences. Seriously. They’re not even joking!

That’s where you come in, public relations.

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Japan Chooses Pikachu to be Mascot of 2014 World Cup

Pikachu Named Mascot of the 2014 World Cup - IGNPlease, please tell us that when this decision was made, someone stood up and cried out with epic emotion, “Pikachu, I choose you!”

The Japan National Football team (or the “Samurai Blue”) will have some serious power in its pocket come the 2014 World Cup; Adidas, which designs the team’s uniforms, announced a partnership agreement with Nintendo that will make the adorably electric Pikachu the official face of this year’s team. Along with some of his fellow Pokemon like Charmander, Squirtle and others that appear in the recently released games Pokemon X and Pokemon Y, the globally-recognizable Pikachu will be tasked with sharing his “electrifying boost” with Japan’s best soccer players.

To make this branding partnership and cross-promotion complete, the team should totally take the field to this song, no?

Hockey Fans Sue Over Fake Beer Sizes Because the Economy

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We know. You’re not drunk. You’re from Wisconsin, or Idaho, or who cares. 

People are litigious by nature because cash grabs are fun. That, and the American Justice System needs some serious reform, but that’s another blog post somewhere else.

There’s the woman who sued (and beat) McDonald’s for having the nerve to serve hot coffee. There’s this guy who sued Anheuser-Busch for beer not giving him delusions of naked women (really). And then there is a class-action lawsuit from the state of Idaho suing for — wait for it – beer fraud.

God bless America, indeed.

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FIFA Warns Brands to Back Away from World Cup Promo Campaigns…or Else!

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Is he a turtle or a squirrel with a bedazzled forehead?

The FIFA (Fédération Internationale de Football Association) is looking more and more like the NFL each day.

Just as the gridiron folks will quickly sic their lawyers on anyone bold enough to combine the words “Super” and “Bowl”, this week the world’s top soccer organization issued a statement essentially warning all brands that don’t happen to be official sponsors of the upcoming 2014 World Cup that they will be punished if they use the event for promotional purposes.

While the organization’s spokespeople didn’t get specific, they clearly had a couple of examples in mind…

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Journalists Pay Tribute to Late Baltimore Orioles PR Chief

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[Pic via Gene Sweeney Jr. / The Baltimore Sun]

The sports PR world suffered a tragic blow last week as Monica Barlow, head of PR for the Baltimore Orioles, passed away after a battle with lung cancer at the age of 36.

Barlow was, by all accounts, a consummate professional—and the days since her death have witnessed an outpouring of fond remembrances from both Orioles reps and the journalists who covered the team.

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Apple, Other Businesses Pressure Arizona Governor to Veto Anti-Gay Bill

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Big business isn’t clapping

In case you missed it, last week the Arizona state House and Senate passed Senate Bill 1062, a law ostensibly promoting religious freedom that would allow businesses to deny service to basically any type of customer (read: gay) as long as they could claim that said service “substantially burdens their exercise of religion”. Tricky language, that.

Certain smart businesses have used the law as an opportunity to win attention and now several far bigger names including Apple, Marriott and American Airlines have weighed in, urging Arizona Governor Jan Brewer to veto the bill.

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Which Brands Won and Lost the Sochi Olympics on Social Media?

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[Via Reuters/Pawel Kopczynski]

The Sochi Winter Olympics are officially over, and the general consensus is that these may not have been the most exciting games in history (though The New York Times theorizes that some refuse to acknowledge their success in order to avoid praising Vladimir Putin).

One of the reasons we weren’t completely compelled is that we were distracted by a very serious political revolution in neighboring Ukraine.

We know who won in terms of medal count (Russia) and who lost in terms of ratings (NBC), but what about all those sponsors? Which brands won the most coverage on social beyond the ones Johnny Weir featured on his Instagram page?

Thankfully, we can now answer that question with this handy infographic from Engagor, which produces a platform for “real-time customer engagement, social media monitoring and analytics”, after the jump.

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Derek Jeter at Press Conference: ‘I Didn’t Want This to Be a Press Conference’

Earlier this week we shared a post on media relations lessons learned from the Yankees’ Derek Jeter, so of course we wanted to see what he would say at his “press conference” yesterday.

We weren’t disappointed. Our key takeaway: he really doesn’t like giving press conferences and tries to keep his quotes as simple and stereotypical as possible. We love his stubborn refusal to play the role reporters want him to play.

Check out his response at approximately 19:20 when the reporter asks him how he feels about being compared to past Yankees greats:

Things we learned: some wise souls advised Jeter to delay the announcement.

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