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The Muppets and Lipton Team Up to Make Life ‘More Tea’ (More Harmonious)

I always knew Kermit and I were soulmates.

If I attempt to start my day without my cup of tea, the whole world (and everyone and everything in it) seems utterly intolerable. But with a mug of that calming, revitalizing elixr in hand, all things are possible. And if the below cross-promotion for Lipton and the upcoming “Muppets Most Wanted” movie is any indication, Mr. The-Frog feels the same way.

The spot from London agency adam&eveDDB shows Kermit navigating a hectic, noisy, zany and muppet-filled New York City with harmonious ease, all because he knows that the secret to a balanced, calm, and happy life lies within oneself (and a steaming mug of Lipton tea).

I have to admit that the accompanying hashtag #BeMoreTea doesn’t quite make sense to me; I think the campaign is trying to make the word “tea” work as a synonym for “calm” or “harmonious,” but it just doesn’t quite seem to get there, and so the hashtag feels like it’s missing a word and should read something like #BeMoreLikeTea or #HaveMoreTea or something. That said, I get what it’s aiming for, and the whole thing is just too sweet and too much fun to knock too harshly.

Plus, it seems the age-old question of how Kermit could possibly tolerate the abrasive, self-absorbed, shrill Miss Piggy has finally been answered: his blood must be pure Lipton tea.

STUDY: Living on Embarrassingly-Named Streets Can Save UK Homebuyers Thousands

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What’s in a name?

Well, when it comes to buying a home on British streets with names like Crotch Crescent, Cock A-Dobby and Cumming Street, the answer is roughly 84,000 pounds ($140,000).

According to a study by NeedaProperty.com., which spent two months researching the impact of giggle-worthy street names on house prices, embracing (or at least enduring) the idea of living on a questionably-named avenue can save homebuyers a hefty sum of money. Researchers asked 2,000 people to vote for the streets they would be most ashamed to call home, and the top 15 were used for the study. As it turns out, homes on those streets cost an average of 84,000 pounds less than comparable accommodations on other, less innuendo-ridden streets. Read more

Lizzie Grubman Discusses Ambition and Working with Big-Name Clients

Here’s an interview worth watching: in this clip from Allen & Gerritsen, Lizzie Grubman touches on quite a few important points including breaking into the industry, working with clients whose work you believe in and the differences between a publicist and a manager.

Netflix to Amazon: ‘We’ve Got Bigger Drones Than That’

We appreciate Netflix’s efforts to play the “spunky upstart” role by poking fun at its rivals and we agree that Amazon makes for a more reasonable target than HBO, because you will lose if you try to compare House of Cards to The Sopranos or Game of Thrones. The drone delivery service spoof making its way around the Internets this morning isn’t the funniest thing ever, but it scores a couple of chuckles while confirming that Netflix doesn’t have either of its rivals’ production budgets.

The stunt mocking a stunt does make one good point: “rush[ing] unproven technology to market” could be the subheading of both the drone and “wearable” tech movements.

And when it comes to the Netflix browsing experience most of us know, The Onion offers a shockingly accurate summary:

Read more

Putting Down Your Smartphone for Ten Minutes Can Help Get Clean Water to a Child in Need

2009_03_tap_projectSome creative campaigns have been popping up around the idea of breaking our all-encompassing smartphone habit; brands from Coca-Cola to Ikea have touted the importance of being present in our non-virtual lives. Now, UNICEF is giving us a tangible reason to step away from our phones for a few minutes (in case reconnecting with loved ones, nature, and the real world in general weren’t compelling enough prospects).

As part of its annual “Tap Project” effort to bring clean drinking water to those most in need, UNICEF, in partnership with Droga5 and MediaVest, has launched a new campaign via its website UnicefTapProject.org. When you visit the site on your mobile phone, you’ll be able to follow a few simple instructions on how to proceed. Once you begin, for every minute that you don’t touch your phone, the project’s sponsors will fund clean water for needy kids worldwide. Just ten minutes of inactivity is enough to provide one day’s worth of water. Read more

Coke Repurposes Canine ‘Cone of Shame’ to Solve Humans’ Addiction to Social Media

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Coca-Cola is taking a break from its trademark feel-good, heartwarming, Coke-could-create-world-peace-if-we’d-just-let-it commercials to bring you a humorous (yet harsh) dose of reality–when it comes to social media apps on our smartphones, we humans possess roughly as much self-control as a dog that can’t stop biting at its stitches.

The below spot urges viewers to stop sharing on social networks long enough to “share a real moment with Coca-Cola” (and the actual human beings in our presence). But in case we can’t muster the wearwithall to actually do such a thing, Coke offers a solution: The Social Media Guard — a canine cone of shame in stylish Coke-brand-red.

You’ll have trouble looking down at your phone while wearing it, but you can still manage to sip a soda and have a real-world conversation (if anyone remembers how to do that anymore).

Governor Andrew Cuomo’s Administration Can Make Its Own News, Thanks

Here’s a quick one we thought we’d run after yesterday’s House of Cards discussion.

While every PR person worth his or her salt will develop a close relationship with media contacts, some politicians’ offices try to bypass the traditional media entirely. New York Governor Andrew Cuomo‘s administration, for example, decided to start issuing its own weekly “State of New York” video reports last Friday. Here’s the first “webisode”:

Skeptical? You’re not the only one.

Read more

WATCH: Direct Mail Coated in Catnip = Cracked-Out Cats (and Hard-to-Ignore Campaign)

Finally, an agency has figured out how to get old-fashioned direct (snail) mail noticed–coat the flyer in drugs, of course!

Okay, it’s not actually as bad as it sounds; Vancouver agency Rethink lived up to its name by rethinking how to get cat owners to pay attention to a flyer advertising kitty litter (by coating it with catnip). While such “junk mail” might usually be tossed into the recycling bin without a second thought, it’s rather difficult to ignore or throw away a piece of paper that your cat has latched itself onto with purring, drooling, trembling gusto.

While we likely won’t be seeing a human equivalent anytime soon (as the feds would probably frown upon flyers coated in ecstasy), we must say this is one creative campaign that’s hard to ignore.

Bode Miller Defends NBC Reporter After She’s Slammed for ‘Tone-Deaf’ and ‘Shameful’ Interview

After becoming the oldest medalist in Olympic alpine history, Bode Miller found himself in an interview with NBC reporter Christin Cooper, who questioned him repeatedly about the death of his brother, and how that loss has shaped his experience at the Olympics. While such personal questions are often asked of athletes in this type of situation, Cooper seemed not to take any of the hints that her line of questioning was pushing Miller into an extremely emotional state, and she failed to let up until he had broken down into tears, hidden his face, and had been rendered speechless.

The scene sparked an angry outcry from fans and journalists alike, who felt Cooper lacked tact and sensitivity. The AP’s David Bauder, for instance, called the interview “tone-deaf and cruel, and short-circuited the thoughtful, intelligent perspectives Miller had started to offer until he couldn’t talk anymore,” and The New York Times‘ Richard Sandomir wrote that “Cooper and NBC lacked the sensitivity to know when enough was enough.”

In a classy and kind response to the uproar, Miller himself took to Twitter to thank his fans for expressing their concern for his well-being, but also to defend his interviewer.

Read more

WATCH: Organic Food Takes on Meaningless ‘All Natural’ Labels in Snarky Ad

pic_two-250x250We’ve covered many-a-story about the controversy surrounding food labeling and the meaninglessness of the “All Natural” claim. Everyone from grassroots organizations and political groups to concerned parents and food bloggers have taken various stands to educate the public on what’s really in their food. Now, the latest group to tackle the weighty subject is organic business.

In a thoroughly amusing The Office-style mockumentary starring Josh Childs, organic food growers slam the falsity of the “All Natural” label and its sinister sibling “100% Natural,” and take a pretty good swipe at the ad industry while they’re at it. Read more

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