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Archives: February 2008

Tip Your Editor

Posts may a be a little bit on the lighter side today, as Jason is headed towards a short vacation and I’m headed out to the Publicity Club of New York’s “New York TV Scene” event.

However, there is still some time to RSVP for mediabistro’s PR party tonight in NYC. We hope to see you there!

And of course, we always welcome your tips and news.

The Ticker: Angry Journos, Facebook’s Facelift, Cube Maveovers…

More Photo Fun from The New York Times


I marveled The Times and their choice of photos of politicians once before. While enjoying a story in the National section earlier today, the above again caught my eye. A guy standing at a dais, with twelve people aside of him, most gazing in his direction.

Amazing similarity to another famous gathering of followers. There’s no PR hook here, just a curiosity while Obama v. Clinton continues on numerous stages.

How To Get Press Like Apple

(image cred)

Everyone wishes they could get the avalanche of press Apple gets everytime they sneeze. Just how do they do it? You could read Joshua Weinberg’s 2,475 word story today in AllThingsD.

Or you can read Jordan Golson of Valleywag’s much shorter version:

Well-designed products, coordination, theater, knowing the difference between a small announcement and a big one, great product names, secrecy, and prompt fixes to major problems.

We think we’ve already made that decision for you.

The Big Three: OMC, WPP, IPG

It’s still earnings season folks, and this week will wrap up how the big three: Omnicom, WPP Group and Interpublic Group fair, with the former having already reported a 12.9% net income gain, and the latter two announcing results on Friday.

From AgencySpy:

Sir Martin Sorrell will be posting WPP’s annual results on Friday and apparently, it’s looking good. Sorrell is expected to say that the agency is healthier than it was a year ago and that 2008 should be even better based on budgets WPP’s enterprises in developing nations. Meanwhile, the US and UK markets for the group should hold steady despite this whole recession thing.

From The Motley Fool’s take on Interpublic Group: Wall Street is looking for the marketing titan to earn $0.22 a share, well above the $0.11 a share it earned a year ago. I don’t care what you do for a living — you don’t need to do any marketing spin if your profits double year over year.

Hey, there’s at least one person we know faired well: Omnicom CEO John Wrenn, who sold 400,000 shares of Omnicom stock for $46 to $46.81 apiece.

Former Voice PR Director Canned By Gawker


We reported this past September that Village Voice Publicity Director Maggie Shnayerson left to become a media reporter at

Well, per the usual shelf life of a Gawker Media employee, Shnayerson is already gone, given the boot by Nick Denton. This leaves Sheila McClear as the only female Gawker staffer. Read the full email from Denton to Shnayerson, courtesy of Alley Insider, after the jump.

Read more

The Ticker: UK Loves Goog, Agencies Merge, Glam Gets $…

Dan Klores Smells Like Indie Spirit


(Dan Klores (right) with Crazy Lover-ers Burt & Linda Pugash [via Intelligencer])

While armies of publicists basked or stewed in the glory or frustration of the results of the Oscars this weekend, one PR guy enjoyed praise for actually making a film. Agency head-turned-filmmaker Dan Klores won the documentary category at the Independent Spirit Awards for “Crazy Love,” the story of the insanely volatile relationship of Burt & Linda Pugash.

For you sports and history buffs, keep an eye out this Spring for “Black Magic,” Klores’s next documentary about civil rights era basketball.

Spin the Agencies of Record


(Come Mr. Tally man, tally me [carbon neutral Dole] banana)

This edition of Spin the Agencies of Record includes account wins in equity research, women’s hoops, hipper than thou Virgin America, carbon neutral tropical produce and a bit of pro-bono foundation work:

Ogilvy lands Virgin America

Michigan-based Lambert, Edwards picks up both the EmploymentGroup, and Next Generation Equity Research

Holy Cow Branding donates services to the Me Fine Foundation

Fleishman-Hillard rolls out Operation Big Forward to promote women’s Big 12 basketball in time for the championships next month in Kansas city

Gibralter to rock some CSR on behalf of Dole Foods in partnership with Costa Rica

Agency Gets In NY Times for E-Newsletter

Gorkana is both a PR agency and a “must-read” e-newsletter, according to today’s NY Times.

The British agency is now trying to make a dent stateside with a NY office, and of course, a story in the Times can’t hurt.

According to the story:

In 2003, the two British public relations people who set up Gorkana started sending e-mail messages to publicists that listed reporters’ moves, and their popularity grew by word of mouth, Mr. Ingram said, adding that the goal of the newsletter, and the database of journalists and contact information that Gorkana sells to public relations firms, is to cut down on what reporters and publicists hate: the embarrassing and awkward phone call.

A lofty goal, for sure, but we can’t blame them for trying.