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Archives: November 2009

Ten “Must Have” Mobile Apps for PR

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You are busy and always on the go. Your mobile device is quickly becoming your “PC.” Do these situations sound familiar?

There are countless mobile applications to help PR pros be more productive, but we’ve narrowed a list down to ten “must haves.” So, as you wind down for the Thanksgiving break and — maybe — have some time to kill, make sure you check out these FREE apps.

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Butterball Talks Turkey on Facebook, Twitter

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[Marty Van Ness, 18-year veteran of the Turkey Talkline, now with laptop]

For the last 29 years, Butterball and Edelman have worked together to talk turkey to the American public, and this is our third time covering the evergreen pitch. This year, a Facebook Fan page and Twitter feed helps the talk-line ladies connect with nervous and budget-conscious cooks, while those with questions on more complicated topics such as the mythical Turducken and safety hazards of deep frying are encouraged to place a call.

More than 100,000 questions will be answered this season by more than 50 helpline experts. We haven’t gotten our greasy hands on the impression numbers yet, though Google News indicates the brand has been mentioned and featured some 767 times in the past month.

Related (2008): Edelman’s Butterball Turkey Talk 2.0

(2007): Butterball’s PR is Tryptophan-tastic!

Video: Kathy Bloomgarden, CEO, Ruder Finn

Last week we caught up with Kathy Bloomgarden, co-CEO of huge independent shop Ruder Finn to find out how her firm is adapting to the larger, less controlled universe of people sharing information. She joined her counterparts Mark Penn from Burson-Marsteller, and Steven Rubenstein on a panel moderated by Matthew Bishop from The Economist.

We asked Kathy about how Ruder Finn attempts to understand “intent” over demographics to understand why consumers go online, and how this research drives their campaigns. I also learned that like Rubenstein, Kathy is part of a storied PR family. I am probably the only person in the business who did not know she is David Finn‘s daughter.

You can check out Ruder Finn’s Intent Index here. Ruder Finn currently sits fourth on the 2008 O’Dwyer’s rankings of independent firms with 545 employees worldwide, and nearly $100 million in revenue.

Former Page Sixer on the Menu: ‘Misconception That All Gossip News Comes From Publicists’

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Today’s guest on the Morning Media Menu was former Page Six reporter Corynne Steindler, talking about 21st Century gossip reporting and her new senior reporting job at Bonnie Fuller‘s HollywoodLife.

Asked about her working relationships with the PR community, Steindler acknowledged that about 30-40% of her scoops come from PR, but said, “its a bit of a misconception that all gossip news comes from publicists.” That being said, Steindler said she still relies on “contacts and friends in the PR world” especially for “access to events and celebrities.”

Working solely online, HollywoodLife.com is obviously much different than Page Six. “We don’t have a quota or a column to fill,” she said. “We post continuously all day. So our stories can come from anyplace–a celebrity Twitter account, a news story that’s already breaking…we can do it in real time.” You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

HP Snags Weber Shandwick Account Director to Run Corporate Social Media

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Ethan Bauley has made the jump from Account Director at Weber Shandwick to social media communications manager for corporate PR at HP.

Bauley is one of 29 internal PR contacts listed on HP’s website. The company works with a number of agencies, including Porter Novelli, Burson-Marsteller, Weber Shandwick and Bite Communications. Bauley consulted on the HP account while at WS.

This past May, HP’s Digital Consulting Director Tac Anderson was hired by Waggenner Edstrom to join the agency’s Studio D division.

The Ticker: Wiki-exodus; New wire service; Magazines on iTunes…

RNC Comm. Director Trevor Francis Stepping Down

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Republican National Committee communications director Trevor Francis is leaving the organization, reports the Washington Post. Reporter Chris Cillizza called the move, “an odd mid-cycle departure that suggests some level of turmoil within the GOP’s chief campaign committee.”

Francis previously was Managing Director in the Media Practice at Burson-Marsteller.

RNC Chairman Michael Steele is a bit of a “free agent” when it comes to speaking with the media and it’s been hard for Francis to rein him in. Sources told the Post this was part of the reason Francis decided to leave.

PR Not Included in Bloomberg’s Agency Review

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As Bloomberg L.P. seeks to re-brand itself as a company that does more than just selling and operating financial news terminals, the company is officially on the hunt for an advertising agency.

“The agency-of-record Bloomberg settles on will be tasked with building up attention for the company’s newswire, the cable network Bloomberg TV, Bloomberg radio on XM and Sirius (NSDQ: SIRI), and for its existing magazine, Bloomberg Markets,” reports PaidContent.

Will P.R. be considered in this review? Nope. “This is for Advertising and Marketing, not P.R.” Bloomberg’s Chief Communications Officer Judith Czelusniak told PRNewser. Czelusniak said Bloomberg uses “a few different P.R. firms for different purposes,” but that the company doesn’t “disclose PR agency relationships.”

Consumer Reports Launches Holiday Public Education Campaign

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The ads! The promotions! The mall traffic! As part of their holiday public education campaign, Consumer Reports will reveal the results of a survey highlighting, “the top holiday-shopping annoyances.”

The organization is relying on a full page ad in tomorrow’s USA Today, but is also working with three P.R. firms to get the word out: Attention, Catalyst and The Rosen Group. “We want to stir the pot and open up conversation with the retailing community,” said Ken Weine, VP Communications, Consumer Reports.

“Our role at Consumer Reports is to make the marketplace a better and safer place for consumers. So many messages during the holiday season are from the retail community to spend, and our message is to spend wisely,” he said. Consumer Reports acquired the blog Consumerist earlier this year and Weine said that it’s a “special thing” for the 73-year-old organization to have the “vibrancy” of that blog.

“Douche Suit” Between Ronn Torossian and Drew Kerr Settled

drewkerr2.jpeg 5WPR CEO Ronn Torossian sued Four Corners Communications founder Drew Kerr last December for $20 million. Torossian alleged that Kerr bought www.rontorossianpr.com, which at the time directed visitors to a douche ad, PRNewser reported at the time. Now, it seems the lawsuit has been settled, with no money changing hands. The website, however, has been taken down.

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In perhaps one of the stranger decisions written by the Supreme Court of the State of New York:

Moreover, to the extent that a statement that Mr. Torossian is a “douche” or “douchebag” can be inferred from the plaintiffs actions, this is also not a statement of fact, but rather, is one of opinion (see generally Gross v. New York Times Co., 82 NY2d146[1993]). An opinion, which is a person’s thought, belief or inference, is not capable of being proven false.

While the “douche suite” seems to have been settled, Drew Kerr has “filed a lawsuit of his own, taking on his insurance company to recover his legal fees defending himself against Torossian,” reports CityFile.

[h/t Gawker]

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