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Archives: January 2012

H&M To Take U.S. By Storm With Beckham Underwear Ad

This morning, we had a link to the story about David Beckham’s Super Bowl underwear ad for H&M. Now we have video.

Beckham collaborated with H&M on a line of underwear, which will be launched with a smoking clip of the international soccer superstar doing his best D’Angelo impersonation.

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LinkedIn Has a New PR Firm, Positive Outlook

LinkedIn has chosen Maloney & Fox as its U.S. PR firm, replacing M.Cader PR. The consumer duties will focus on branding and outreach to users, The Holmes Report writes.

The social network has come a long way in recent months. In paperwork submitted for its IPO about a year ago, the company said it had plenty of members, but few visited regularly. Today, membership stands at about 135 million with lots of apps and other features.

“We believe that the ‘Apply with LinkedIn’ feature will be crucial in sustaining this growth in 2012 as well,” says Forbes. “If LinkedIn manages to tie up with more employers to adopt this feature, it may definitely see more candidates registering as members.”

And HubSpot says the site is great for lead generation.

“People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn,” the blog reads.

Tangerine Tango Is Making Its Mark

Tangerine tango is not the victory dance for the winner of the upcoming Florida Republican primary. It’s the official color of 2012.

The color was selected as Pantone’s “color of the year,” and is already making a fashion statement in stores, at sports events, and awards shows. Leatrice Eiseman, the executive director of Pantone told the New York Times earlier this month that “the color of the year is not the hot fashion color, but an expression of a mood, an attitude, on the part of the consumers.”

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PepsiCo To Ramp Up Beverage Marketing

After cutting the amount it has spent promoting its beverages, media reports say PepsiCo is preparing to invest hundreds of millions of dollars on beverage marketing this year and into the future.

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Headwear Association Scores with ‘Hat Person of the Year’ Announcement

Photo: Mirrorpix, Splash News / Newscom

From fascinators to cowboy hats, Kate Middleton — the Duchess of Cambridge and most-talked-about bride of 2011 — has worn headgear of every shape and size. Which is why she’s The Headwear Association’s “Hat Person of the Year.” Whoopee? That’s almost as great as being the Queen of England.

While we’re not sure the royals are planning to mark the occasion with castle festivities or some sort of Beefeater revelry, this is quite the publicity stunt for the obscure, century-old organization. The announcement has spawned much more coverage than the Headwear Association has had in a while, to judge by the news section of its website. But, this is the third year for the designation.

The Daily Beast gives the voting process the crooked eye, but The Daily Mail takes the honor much more seriously.

“She has raised the profile, not only of established names like Philip Treacy and Sylvia Fletcher of Lock & Co, but also little-known designers such as Rose Cory and Vivien Sheriff,” the paper writes.

News Corp PR Head Everett Leaving, Henderson Promoted

News Corp‘s SVP of corporate affairs and communications, Teri Everett, will be stepping down on February 10. Julie Henderson will be promoted to SVP of corporate affairs and chief comms officer at that time.

Everett joined the company in 2000 as VP of corp comms, in charge of PR in L.A. In the press release announcing the changes, Everett says, “While it may be a tired cliche, I am ready for something new.” She’s been handling the media relations related to the company’s phone-hacking scandal over the past six months.

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Weber Shandwick Working with UN Foundation’s Sustainable Energy Program

The United Nations Foundation, which connects businesses and others with the UN’s work, has chosen Weber Shandwick to help with the organization’s “Sustainable Energy for All” campaign, focused on energy’s uses for global development and poverty reduction.

The firm was chosen after a competitive search. Weber’s Social Impact division, based in D.C., will lead the effort, which will include media relations and strategy work.

Sustainable energy is a top priority for UN Secretary-General Ban Ki-moon during his second five-year term. Goals include doubling the rate of energy efficiency improvement by 2030.

H+K Strategies Launches Corporate Advisory Group

Hill + Knowlton Strategies has launched the Corporate Advisory Group, a division focused on reputation and public risk at the highest levels of business. The group will be led by H+K’s global chairman and CEO Jack Martin and London-based global vice chair of the corporate practice, Andrew Laurence.

Just last week, the firm announced that it had launched a research division and merged with a firm in Russia, expanding its reach in the region. The firm is also dealing with a possible court case involving Weber Shandwick.

The Muppets Respond to Fox Business News

Fox Business News host Eric Bolling criticized the new Muppets movie last month during an interview on his program Follow the Money, saying the latest movie to star the celebrity puppets leaned to the left.

“I’ll put it out there: Is liberal Hollywood using class warfare to kind of brainwash our kids?” he asked. His guest Dan Gainor from the Media Research Center answered this question in the affirmative and followed up that ridiculous inquiry with this boneheaded response: “I mean, this is a Muppet movie for goodness sake. The only thing that should be green up on that screen is Kermit the Frog.” More enlightenment from these two here.

Because The Muppets are awesome, they responded to the charges during a presser for the U.K. premiere of the film. If you still have any doubt that Miss Piggy rocks, check out her response to questions about the phone hacking scandal and the Christian Louboutins she wore on Project Runway All Stars a couple of weeks back.

[via Mediaite]

Skip the Meeting, Change The World

Meetings, tweeting, brainstorming, open floor plans. How much of your work in PR is done alone? From workplace trends in the past 20 years, one would guess very little. This “groupthink,” or herd-style working, could be leading to less creativity, says one author.

Susan Cain, who wrote Quiet: The Power of Introverts in a World That Can’t Stop Talking cites Apple’s Steve Wozniak and Isaac Newton as two famous loners who  prove her point. Some people can be friendly but just don’t like being part of a crowd. They need alone time to recharge. Quiet time, without jabbering or constant interruption, is when they do their best work. Not that I’m projecting or anything.

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