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Archives: January 2012

The Ticker: Social negativity; Apple’s China problem; Super Bowl ads; Twitter advertising

The Most Popular PRNewser Stories Of the Past Week

Megaupload Mega Shutdown Proves We Need Neither SOPA or PIPA

Kim Dotcom

While two Megaupload executives have been bailed out of jail in New Zealand on Internet piracy charges filed in the U.S., Sandvine has released figures on how the shutdown of Megaupload affected other networks worldwide.

Sandvine says with all the attention on Internet regulation, a number of competing sites have either decided to shut themselves down, or dramatically alter the way files are uploaded or downloaded from their servers.

For example, FileSonic has halted any new uploads and is only allowing users to download their personal files.

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Three Ways to Make Your Grand Opening a News Event

Disney grand opening, 1955

During a recent expedition to Disneyland, it came to my attention that the grand opening of the park in 1955 was televised live. What?!? Yes, with Art Linkletter as a host, ABC and more than 1,000 journalists covered the story of the theme park’s opening. What an incredible feat of pure PR.

Was Disneyland news? I suppose if there were not many theme parks, it might be news. So when is a grand opening newsworthy? Why is another Apple store, the latest in New York’s Grand Central Station worth covering?

It reminds me of a most upsetting event when I was a newspaper reporter and a grizzled veteran colleague – a guy who drank only scotch – was called upon to cover the opening of a Krispy Kreme doughnut shop on his beat. He threw a tantrum of swearing and slamming things and decrying the doughnut people like the newsroom had never seen. To him, covering an opening was at best fluff and at worst working for the dark side.

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The Ticker: Bloomberg Pursuits; PR in India; Pepsi vs. Coke; Facebook comment overload; More on GIngrich vs. media

Sotheby’s Seeks Skilled Integrated Marketing Manager

If you have an affinity for art and auctions, we have just the job for you. Sotheby’s is on the hunt for a new integrated marketing manager to join its New York team.

In this role, you’ll oversee all marketing activities, including Sotheby’s catalogs, brochures, client letters, internal and external promotional materials, in-house sale enhancements, digital media projects and sale view signage. You’ll strategize on marketing initiatives for current and upcoming projects, while teaming up with advertising agencies and the design department on various goals. And that’s just the tip of the iceberg! Read more

Revolving Door: Le HuffPo, NY Times’ Abramson to Debut at Davos, NBC Publishing eBooks, and More

NY Times' Jill Abramson

Le Huffington Post made its debut on Monday in France with Anne Sinclair as editorial director. Sinclair, a former TV anchor, is the wife of infamous former IMF head Dominique Strauss-Kahn, aka DSK. At the press conference Sinclair reassured the audience that there would be no conflicts of interest between her new role and her private life. (via New York Times)

ABC News‘ partnership with Yahoo! has spawned two new Web shows about politics that launched this week. The shows are extensions of long-running blogs from George Stephanopoulos and Jake Tapper. George’s Bottom Line debuted on Monday and Political Punch with Jake Tapper appeared on Tuesday. (via TVNewser)

NBC News established a new eBook imprint called NBC Publishing. The unit will release enhanced eBooks with videos inside, and the launch follows the media company’s success in the eBook business. (via GalleyCat)

Jill Abramson, executive editor at The New York Times, will make her grand entrance at the Davos World Economic Forum this week. She will be joined by NYT publisher Arthur Sulzberger, who is hosting a dinner on Abramson’s behalf. She will also lead a panel of women leaders in a discussion. (via Capital New York)

Newt Gingrich is continuing his attacks on the media. Last week Gingrich critiqued CNN for questioning him about his second marriage at the start of the South Carolina debate. After the Florida debate this week Gingrich complained that NBC did not allow the audience to clap, saying “Media doesn’t control free speech.” (via FishbowlDC)

Diane Sawyer was criticized by James Spann, chief meteorologist at Birmingham ABC-affiliate WBMA, for her report on the Alabama tornadoes on Monday evening’s World News. Spann took issue with Sawyer’s claim that there was no tornado warning, saying “This event was forecast days in advance.” (via TV Spy)

Click through for more media changes.

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Car Companies Using New Sights, Sounds for Promos

Auto makers have just wrapped up showcasing their new models at the North American International auto show in Detroit and many will soon be advertising during the Super Bowl on February 5. However, it is far from business as usual, since car buyers have been impacted by the economy and distracted by so many media options.

As a result, auto companies have had to adapt and be more unique when advertising and promoting their vehicles. Brands across the spectrum — from economy to luxury, domestic and foreign — have tried alternative timelines and communications tools to generate increased consumer interest. They’ve been hosting contests, posting teaser ads online, using new advertising venues and creating audio files. Below are selected examples.

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Elevator Pitch: Fashion Startup Shops for Investors

In the latest episode of “Elevator Pitch,” host Alan Meckler talks with entrepreneur Ella Gorgla about her startup, I-Ella, an online marketplace where users can buy, swap, sell, and borrow clothes, accessories, and shoes.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

New Car Clip Looks More Like a Perfume Ad

Mercedes has teamed up with fashion label Calvin Klein and supermodel Lara Stone for the video above — Stone gets out of a fancy car wearing a black designer outfit in a tornado and then gets swept up into the sky. The end.

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