We’ve been hearing a lot about a new service called PitchEngine, which we view as a “freemium” (offer basic services for free, while charge a premium for advanced or special features) social media release service which provides pretty much everything except distribution.
The service enables users to create social media releases, or something even like a micro-site for a certain pitch, campaign, or announcement for free. However, the catch here is that SMRs “are active for 30-days once created,” but the subscription fee to keep them alive and integrated with a PitchEngine hosted, but completely customizable online newsroom “will start out at $600/yr per brand.”
Nonetheless, the service has an impressive network of supporters, including “Peter Shankman, Brian Solis, Kevin Dugan, in-house pros from Ford, Dell, Yahoo and CNN, Edelman, Ogilvy, BusinessWire and PRNewswire among others.”
Founder Jason Kintzler doesn’t view the news wire services as competitors. “While those services offer varying forms of social media integration, our goal is to be more of a tool for PR firms and brands. The social aspects are superior already – direct tweets from within the SMRs, and the ability to “follow” a brand on Twitter from the release is pretty innovative,” he told ZDNet’s Jennifer Leggio.
Read Leggio’s full interview with Kintzler here.