TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hollywood Publicist: I Have Learned to Only Take on Movies That I Love

jeremywalker.bmp

Publicist Jeremy Walker contemplates retirement and then dishes his perspective on the business of film PR, in a column on indieWIRE.

A key take away – and something many of us aren’t in the position to say: don’t fake it. Says Walker:

It makes sense that a person who promotes movies will probably also be a person who loves movies, but what journalist should trust a publicist who loves every movie? I’ve found over the years that to love a movie is not enough reason to take it on; instead I have learned to only take on movies that I love and that I can actually do something with.

We couldn’t agree more, but unfortunately the choice is not always that simple.

[Hat tip: Defamer]

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!