In November we reported on MWW‘s decision to reach across the pond by purchasing London’s Parys Communications.
Today the firm announced the next step in its UK expansion with the creation of a new public affairs arm set to be run by British comms vet Simon Gentry.
PR Week UK reports that Gentry, former director of Good Relations and founder of his own firm, will bring several clients with him and that this move toward the political realm will “be followed by a strengthening of MWW’s consumer tech offer.”
More details as they emerge.
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