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Oprah’s Endorsement Is Always Good Press

When Oprah speaks, people listen. They even think of buying things. So when she runs the annual segment (she took a break last year because of the economy) on worthwhile products, audience members aren’t the only ones likely to get gifts out of the situation.

USA Today pointed to her list of “Favorite Things” as “a marketer’s equivalent of heaven,” noting the “manic frenzy” she created by giving audience members VW Beetles last week.

Similarly, a recent Insider Monkey article ranked public companies whose products were endorsed. The article suggests the stocks as “ready to surge” because their items appeared on the show.

Here’s their countdown:


10. Nike
9. Sony
8 Kyocera
7. Ralph Loren
6. Royal Caribbean
5. Netflix
4. Nikon
3. United Airlines
2. Lululemon
1. Williams Sonoma

Insider Monkey says it thinks the smaller companies have the “most to gain” from the publicity.

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