A number of agencies are throwing support behind next week’s United Nation’s Climate Change Conference (COP15) in Copenhagen, Denmark. Porter Novelli announced a partnership with the Copenhagen Climate Council today, a think tank not officially part of the event, but one that is aligned in many ways.
All work is being done pro-bono. “Obviously, this is important to us, because we have many clients engaged in climate change solutions,” Stig Albinus, Executive Vice President, Director of Integrated Client Solutions at Porter Novelli told PRNewser today. “We also have many Porter Novelli people engaged in this issue,” he said.
Asked what he expected to come out of next week’s conference, Albinus said PN is hoping for a “binding political agreement” on climate change, but stressed, “what is really important is implementation. This is going to be the key focus of our partnership. We talk a lot about melting icebergs, without practical solutions.” People need to know, “What does this mean in terms of our daily lives,” he said.
In a separate, but related initiative, Ketchum and Ogilvy PR are supporting the “Hopenhagen” campaign, described as a “movement generated by the International Advertising Association,” that is “committed to progress and to achieving a strong deal at COP15.”