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Roll Call: Ketchum, Cohn & Wolfe, Nielsen Holdings and More

Ketchum Sports & Entertainment, a division of Ketchum, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a critical role on some of the firm’s largest accounts, including Gillette and IBM. With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history. (Release)

Cohn & Wolfe has appointed Mischa Dunton as managing director of Cohn & Wolfe San Francisco. Dunton will be responsible for leading the San Francisco office, overseeing the day-to-day operations, employee development, client relations, and business development. She will also serve as senior client counselor for Cohn & Wolfe’s West Coast clients, including three in the agency’s top twenty. Dunton has nearly 20 years of experience in communications and brand management, specifically within the technology, corporate and consumer sectors.  She joins Cohn & Wolfe from APCO Worldwide, where she was deputy managing director and senior vice president. At APCO, Dunton was a founding member of the agency’s San Francisco office, responsible for a range of clients including Red Bull, Gap Inc., PayPal and Sheryl Sandberg’s Lean In organization.  Dunton’s experience includes strategy and programming for market launches, momentum and brand campaigns, M&As, change leadership and issues management. (Release)

Nielsen Holdings N.V. announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn. Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California. (Release)

Child’s Play Communications announced the addition of Marisa Carstens (Schneer) as vice president. Carstens joins Child’s Play Communications with over 13 years of consumer public relations and marketing experience. Carstens was most recently director of Public Affairs at American Express, where she managed communications efforts for the company’s Travel & Lifestyle Services. Her responsibilities included strategy, media relations, crisis communications, media training and media partnerships. (Release)

Outreach Strategies, LLC announced the hire of Deborah Gladney as a senior account executive. With the hire, Outreach Strategies will deepen its focus on community and social justice issues. Gladney originally joined Outreach Strategies in 2012 as the OS-American University Graduate Fellow through an ongoing fellowship program with AU where she was pursuing her master’s degree. She is now based in Albany, N.Y., and will work with new and existing clients in driving their communications and advocacy efforts. Before joining OS, Gladney worked as an HR business and communications consultant for Spirit AeroSystems where she provided support for a wide range of HR initiatives, internal communications and public relations activities. Gladney also worked at Infoition News Services where she performed media monitoring and tracking services for a wide range of clients. (Release)

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