The Centers for Disease Control and Prevention has chosen Ogilvy PR for its “Dating Matters” campaign, focused on promoting healthy relationships and preventing teen dating violence in at-risk urban communities. Once the campaign has rolled out, its effectiveness will be determined and the campaign could grow geographically. Ogilvy Washington is handling the account.
Vietnam Veterans of America (VVA) has chosen Crosby Marketing Communications for a new website for its clothing and household goods donation services. The firm will also handle online promotions via social media and other channels.
Two healthcare companies — Virtual Health, a subscription service for those in assisted living facilities, and K2M, a medical device company — have chosen Zeno Group as their AOR. Both companies started working with the firm about a month ago. [via PRWeek]
Syngenta has chosen incumbents Gibbs & Soell and Martin Williams Advertising for its agricultural accounts in the U.S. The decision is a consolidation of agencies following a consolidation of the company’s seed and crop protection businesses. [via Holmes Report]
My Love Affair, a European site that brings together artists and brands, has chosen 5W PR as its AOR. The firm will raise brand awareness for the company and handle events and promotions here in the U.S.
Chocolate Sauce, a new children’s publisher, has chosen Whitegate PR as its AOR. The firm will help with the launch of a new line of books endorsed by His Holiness the Dalai Lama, “Now I Know Collection of Retro Cool Wisdom for Kids.”
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