TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Survey: 93% of Americans Expect Companies to Have Social Media Presence

Omicom Group agency Cone LLC has released a survey outlining conumer sentiement to interacting with companies via social media channels. While the survey found 93 percent of Americans believe a company “should have a presence in social media,” 85 percent say having a presence is not enough, and that companies “should also interact with consumers via social media.”

There is also a gender gap, as men are twice as likely (33%) as women (17%) to interact frequently (one or more times per week) with companies via social media. Mike Hollywood, director of new media for Cone, believes the survey results show that interacting with consumers via social media, “isn’t an intrusion into their lives, but rather a welcome channel for discussion.”

View the complete survey results here.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!