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Posts Tagged ‘Academy Awards’

NASA Uses Gravity Oscar Wins for Promo Opp

Last night Ellen went viral, Pink went over the rainbow, Bette Midler went way over the top and Alfonso Cuaron went home with the Best Director award for Gravity, aka George Clooney’s Abbreviated Mid-life Crisis. While the film didn’t win Best Picture, it did score seven statues—and NASA took the opportunity to show us once again why it rules social.

The team clearly predicted at least one win for Cuaron’s space odyssey, using the hashtag #RealGravity to remind the public once again that it does some pretty cool stuff out there in space with another set of impressive images.

The feed ran choice visuals for each of Gravity’s seven wins and more.

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Expect a Lot of Sponsored Tweets and ‘Experiential Marketing’ During the Oscars

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Vanity Fair publisher Edward J. Menicheschi tells Stuart Elliott of The New York Times that “Oscar night is Vanity Fair’s Super Bowl“, and the mag will go all out this year to prove it.

The brands sponsoring the awards and the top two magazines covering them (VF and People) plan to stage “events” rather than simple advertisements or social campaigns. What will those events encompass?

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SeaWorld Breathes a Sigh of Relief As Blackfish Shut Out of Oscar Nominations

So the Oscar nominations came out today, and we have to say: Jonah Hill‘s come a long way since Knocked Up.

We also agree with the Orlando Sentinel: there’s little doubt that SeaWorld execs and company reps were anxious about today’s announcement and even less doubt that they’re glad Blackfish didn’t get the nod for Best Documentary Feature.

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And yes, that’s definitely why they chose this week to announce that they’d broken attendance and revenue records in 2013.

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Most ‘Social’ Brands Missed Their Chance to Shine on Oscar Night

The media has rendered its verdict: Despite receiving the message that it’s all about Oreo-style “real time marketing“, brands promoting themselves during last night’s Academy Awards (or “The Super Bowl for women” if you’re a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second ad spots. They didn’t quite rock social media either.

The problem? On Twitter, at least, the content felt more than a little forced. We get it: spontaneous humor and topical commentary is hard; you really can’t fake it. Some examples:

Samsung tried hard to be on top of things but mostly came up empty-handed.

Not quite relevant to the brand, is it? Read more

Oscar Voters Don’t Care for PR Pros or Their Swag Bags

The fact that Crash, The English Patient and Forrest Gump beat Brokeback Mountain, Fargo and Pulp Fiction for Best Picture should be evidence enough to convince anyone that the Oscars are all about industry politics and aggressive PR/marketing campaigns. But this week’s interview with a nameless senior Academy Awards voter (you know, one of the guys who actually picks the winners) in The Hollywood Reporter confirms everything you thought you knew. Here are his revealing, highly opinionated thoughts on various topics:

On PR pros and swag bags:

“I’ve gotten books, cookbooks and just about everything short of Lincoln condoms. It’s ridiculous”.

We assume it was a Beasts of the Southern Wild cookbook containing nothing but gumbo recipes.

On Best Original Song:

“This is no-brainer city: If ‘Skyfall’ does not win I will fillet my next-door neighbor’s dog.”

We like Adele; we also like dogs. We’re conflicted.

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Publicists Rush to Get Late Colleagues Mentioned on Oscar Night

Ernest BorgnineWe loved Nora Ephron, Ernest Borgnine and Charles Durning as much as the next guy, but we’re still a little sad to learn that the friends and colleagues of the film industry’s late, great publicists have to struggle to get their names mentioned during Oscar night’s obituary segment. People like Lois Smith worked behind the scenes to shape the careers of some of the biggest names in the business! It’s not like they were boom operators or best boys, right? (We kid, we kid.)

Film Studios May Stop Running Facebook Promos

Today’s Academy Awards nominations mark Hollywood’s second-biggest PR day (this year’s theme seems to be “Thank you, Steven Spielberg, for keeping things classy”). But the movie industry may be re-thinking some of its promotional strategies in coming years–especially those involving Facebook.

In short, some studio executives and their press teams have begun to wonder whether “likes” amount to box office returns. It would seem that the two parties’ revenue streams have crossed–and anyone who’s seen Ghostbusters knows what that means.

It’s all about Facebook’s new algorithm. While the site once served as a free marketing platform for studios, promo posts now bring limited returns unless they’re “sponsored stories”–which means more money, of course. You want “reach” and “engagement”? Get ready to pay up. Some studios are “finding new ways to…interact” with audiences by “bringing in their own writers” to “help create more engaging campaigns”. Sounds like more work for PR teams, doesn’t it?

Should media folks in La-La Land cut their Facebook budgets and stop counting on the social network to drive ticket sales? It makes sense to us, because we’ve never “liked” a movie that we haven’t seen. But we wonder how studios can replace this free platform.

Oh, and while we’re at it, here are a few other things Hollywood could do with a little less of:

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Don’t Bother Giving Joaquin Phoenix an Oscar

Joaquin Phoenix, who is well known for both his considerable acting skills and his propensity for pulling ridiculous stunts, would like you to know that he isn’t interested in winning an Oscar for his performance in Paul Thomas Anderson’s The Master (which we haven’t seen yet, so no spoilers please).

In a recent Vanity Fair interview, Phoenix effectively called Hollywood’s awards fetish a farce:

“I’m just saying that I think it’s bullshit. I think it’s total, utter bullshit, and I don’t want to be a part of it. I don’t believe in it. It’s a carrot, but it’s the worst-tasting carrot I’ve ever tasted in my whole life. I don’t want this carrot. It’s totally subjective.

Well, that’s one way to sink your Oscar chances, because we have a feeling that at least a few people on the Academy panel read Vanity Fair. On the other hand, we can’t say this is terribly surprising coming from an actor who insisted that his brief stint as a bearded rapper was completely legitimate.

Let’s state some obvious truths here: Actors are public figures. They’re about as public as anyone outside of politics can possibly be. We understand the appeal of the “crazy genius” stock character, but the fact that Phoenix can get work while continuing to misbehave in public and exhibit what appears to be disdain for the industry that employs him is a little surprising.

We would note that he is absolutely right and that the only real value of an Academy Award lies in free PR for your movie, but that goes without saying, doesn’t it?

What Will Eddie Murphy Bring to the Oscars?

Photo: Andrew H. Walker, Getty Images

The announcement that Eddie Murphy will be hosting the 84th Academy Awards doesn’t resolve any questions about what the broadcast will be like.

EW.com wonders whether it’s the wild or tame Murphy that will show up on Oscar night. In part, that has to do with what the Oscars has planned. Last year, the Oscars targeted the younger folks with hosts Anne Hathaway and James Franco, which seemed interesting. But most people thought the show was boring and the hosts were terrible (Hathaway too enthusiastic and Franco not nearly enthusiastic enough). In part, they succumbed to the cheesy material they were given.

As anyone who has planned an event with an emcee knows, it’s hard to tell what exactly will happen onstage until the night of when it’s too late to do much about any host mishaps.

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King Colin

He’s up for Best Actor for his portrayal of King George VI, but Colin Firth might get something tastier than a gold statuette if he wins the Oscar this Sunday. Burger King has reportedly offered him the chance to create and name a new hamburger in his own honor.

When Firth told London’s Mirror he wanted to go to In-N-Out Burger with Dame Helen Mirren if he won, BK snapped into action.

“We’re offering our Oscar hopeful the chance to crown his own BK classic,” a Burger King rep said. “Packed with as-yet unnamed tasty ingredients, the burger could then be available for the public to enjoy across the UK.”

[Image via]