So Home Depot sent this image out yesterday to promote its College Game Day campaign:
I can’t believe Home Depot tweeted this yesterday pic.twitter.com/cDa86S233W
— Eric Lauzin (@Lauzin) November 8, 2013
If you see it and ask yourself “what the hell is that all about”, then you’re not the only one. Complex called it “the most racist tweet of the day“, but we’re more confused than anything. We get how the pic ties into HD’s “Bucket U” theme, but we have some questions: What was the point of the promo? Why ask the question? Why is one (white) dude wearing a monkey outfit?
There’s really no satisfactory answer to these queries, and anyway we’re more interested in Home Depot’s damage control efforts, which currently amount to “it was our agency’s fault.”