TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Andrew Ross Sorkin’

Duck Dynasty, Amazon Show The Pitfalls Of Big Data

big dataAndrew Ross Sorkin revisits the Duck Dynasty controversy in the latest T Magazine (the New York Times supplement that comes periodically with the Sunday edition) to find out how things went so wrong. Not for Phil Robertson, but for A&E.

Social media chatter and Big Data indicated that everyone backed A&E in its decision to suspend Robertson for his offensive comments. However, even when you’re reading the data correctly, the conclusion may be incorrect.

“Many of the negative tweets weren’t coming from the show’s core audience in the middle of the country. Instead, they were coming from the tweet-happy East and West Coasts — not exactly regular watchers of the camo-wearing Louisiana clan whose members openly celebrate being ‘rednecks,’” Sorkin writes.

So all that backlash came from people who weren’t fans of the show to begin with. As a result, A&E backed down in the face of support from the show’s actual non-tweeting but loyal viewers.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

@GSElevator Reveal Shocks Absolutely No One

Screen Shot 2014-02-25 at 12.01.27 PM

How much can social media parodies really hurt a client? In the case of “Goldman Sachs Elevator“, the answer seems to be “very little.”

He’s not the only one. Top New York Times Wall Street guy/damage control expert Andrew Ross Sorkin didn’t even need to use the #ApologyWatch tag on Monday night when he outed the man behind the feed as John Lefevre, a 34-year-old trader from Texas. In fact, the biggest outrage we saw online concerned the fact that the Times used its considerable resources to get to the bottom of this mystery as opposed to reporting on something that mattered.

And it’s not like the feed really hurt Goldman Sachs’ already poor reputation.

Read more

AOL’s Tim Armstrong Gives Sincere Apologies

Or so says Andrew Ross Sorkin of The New York Times in the first episode of his planned series #ApologyWatch (and yes, we know that others used the hashtag before him).

We like how someone just had to make the “we have too many lawyers in this country” non-joke and the way CNBC’s backing music serves as an Academy Awards-style call to wrap it up, already.

But yes, Lawrence Spiegel and Sorkin made some valid points about balancing the importance of waiting to ensure that there’s meaning behind the apology with the public’s desire for an immediate response in the social media era.

Read more

The New York Times Will Expose Your Fake Apologies with #ApologyWatch

shutterstock_120719548

A New York Times reporter and a corporate reputation specialist walked into a bar this week and came to the same conclusion: they’ve had enough of your clients’ fake apologies.

Both business writer Andrew Ross Sorkin and LRN CEO Dov Seidman argue that execs and public figures who once opposed apologizing in public have started doing it all the damn time, and they want to make it stop.

Whether we’re talking indicted bankers, embattled politicians or cheating athletes, lots of people are stepping up to the mic to tell the public that they’re sorry for whatever they did and that it will never happen again. But Sorkin and Seidman look at those weepy, white-haired millionaires and see nothing but media coaching and crocodile tears.

So now they plan to expose the fakers—and they even came up with their own hashtag to do it.

Read more

Warren Buffett, Business Wire Celebrate 50 Years at the NYSE

Photo: Scott Eeels/Bloomberg

PRNewser made a trip to the New York Stock Exchange this morning where Warren Buffett, Business Wire chairman and CEO Cathy Baron Tamraz, and the rest of the Business Wire team gathered to ring the opening bell and celebrate 50 years of BW business. (Berkshire Hathaway owns Business Wire.)

The scene on the stock market floor was a frenzy with international media and traders doing their stock market thing. Add to that the excitement over a visit from Buffett and there’s even more chaos. The media was definitely interested in hearing more about his thoughts on taxing the rich and the economy, and the traders treated him like a celebrity, approaching him with pens in hand for an autograph.

After the opening bell, Buffet and Tamraz came down to the floor for photos and interviews with Fox Business, CNN, and other outlets. We tweeted about some of the action from the floor this morning and BusinessWire is tweeting about the events happening at the NYSE today, which includes a luncheon and Q&A with the execs.

Before heading to the stock market floor, we met the Ball State University student, Jenna Marie James, who won the chance to meet Buffett for lunch today. You can click here to watch her winning video entry answering the question “What is the future of PR and communications?” She came to the stock exchange with ukulele in hand.

Read more

Gibbs Going to Facebook?

The NY Times’ Andrew Ross Sorkin hears that Facebook is talking with former White House Press Secretary Robert Gibbs about a comms position that he would take in preparation for the social network’s 2012 IPO. Compensation for the job could be in the millions of dollars and Gibbs would report to Elliot Schrage, VP for global comms, who went to Facebook from Google in 2008. But, the story says, “the discussions could collapse.”

Just over a week ago, it was announced that The OutCast Agency co-founder Caryn Marooney was heading to Facebook to serve in a new position, director of tech communications. Politico says former Bill Clinton press secretary and Glover Park Group founder Joe Lockhart is also in the running for the Facebook job.

Read more