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Posts Tagged ‘APCO Worldwide’

APCO’s Chelsea Flower Show Exhibit Is the ‘Garden of Communication’

APCO Worldwide is participating in London’s Chelsea Flower Show, the first comms firm ever to do so. The firm’s garden display will have a communications theme, “reflecting its role as a setting for important conversations and decision making throughout history,” according to the release. Comms as plant art!

At right, we have a rendering of the garden, with a list of all the plants being used available here. The water is meant to represent the flow of conversation, the planting beds provide seclusion, and it’s eco-friendly.

According to Ruth Willmott from the garden design company Willmott Whyte, the exhibit will be “a contemporary interpretation of a garden of communication.”

This seems like a lot to ask from plants, but as we Americans learned from Downton Abbey, the English are very expressive with their flora. And dead serious about their plant and flower shows. The Chelsea Flower Show is a five day affair that attracts 150,000 from around the world and is a bit of a social scene in London. It takes place May 22 through 26.

Women Leaders in PR: Margery Kraus On What It Takes to Create a Successful Business

In this week’s installment of the Women Leaders in PR series, we talk with Margery Kraus, who launched APCO Worldwide in 1984. Though the firm is now a well-established, international business, it was once a startup, like many of the organizations that Kraus had worked with before striking out on her own.

For Kraus, the most important factor in having a successful business is being a daring (though strategic) businesswoman. She tells us what exactly that means, and what you need to get your business started.

Tune in next week for the final (bonus!) installment of our Women Leaders in PR series.

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Roll Call: Glover Park Group, Univision, the AAF, and More

Jon Gans is joining Glover Park Group as MD. Gans is a lawyer, currently serving as policy director and deputy chief of staff for Senate Republican Whip Jon Kyl (R-AZ).

Univision Communications has promoted Luis de la Parra, a 16-year veteran with the company, to SVP on the Innovation Marketing Team. He was previously director of on-air promotions, working on programming like Eva Luna and the FIFA World Cup in 2010. And Mark González has joined the Univision’s IMT as VP and creative director. He has worked with agencies including JWT and McCann Erickson. The IMT is a new integrated consumer engagement group.

The American Advertising Federation has partnered with Améredia, Inc, a San Francisco-based multicultural marketing firm with specialties in PR, branding, events, and grassroots marketing.

Twitter‘s former director of comms, Lynn Fox, has joined Klout as acting head of communications on a contract basis. The relationship is temporary for now, but could be extended. [via]

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O’Dwyer’s Rankings Show 2011 Growth Among Independent Firms, IMRE Not Included

O’Dwyer’s has published the 2011 version of its independent PR firm rankings, with nearly half of the top 50 firms on the list showing double-digit growth.

Topping the list is Edelman, which is up 15.9 percent to $604.7 million in net fees for 2011. Rounding out the top three are APCO Worldwide with $120.7 million in net fees, up 6.4 percent; and Waggener Edstrom, up 3.5 percent from 2010 to $115.8 million in net fees. The full table is available here.

According to the feature story accompanying the table, 24 of the top 50 firms experienced double-digit gains with the biggest leap coming from Jones Public Affairs, a D.C.-based firm that was up 149 percent for the year to $4.2 million.

Absent from the list is IMRE, which previously raised objections to a request from O’Dwyer’s for an ad purchase of $3,000. In an email sent to us and included in that link, Jack O’Dwyer, the publisher and EIC on the site, said, “Firms that benefit from our rankings must support the $500,000 website on which the ranking reside[s].”

IMRE’s fees for the year would have placed them among the top 30 of the list.

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The Case for Blending PR and Advertising

On February 15, we reported on APCO Worldwide‘s purchase of ad agency StrawberryFrog. On Friday, we had news that Bailey Gardiner, a PR and integrated marketing agency, and Fishtank Brand Advertising had come together to create i.d.e.a., a “full-service creative group.”

All across PR, advertising, and marketing, there’s been much talk about the “blurring” of marketing disciplines. Fleishman-Hillard‘s chief exec has talked with us about how their work is cutting across a variety of marketing areas. And firm leaders Richard Edelman (Edelman), Fred Cook (GolinHarris), and Rob Flaherty (Ketchum) all spoke at the last PRWeek NEXT conference about the competition between advertising and PR, and the client’s new openness for “big ideas” that come from the PR agency.

Increasingly, PR firms are tackling their work with this sort of boundary-free approach that opens doors for more business as well as greater integration. Indra Gardiner, founder and chief influence officer at i.d.e.a., says the relationship between BG and Fishtank started with eight months of joint pitching and business wins. Eventually, blending the two together “started making more and more sense.”

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Roll Call: Cision, Kraft, 360 Public Relations, and More

Cision‘s North American CEO, Joe Bernardo, has chosen early retirement and will be stepping down from his post, effective March 1. He’s been with the company for 13 years. Over the past year, he’s been shifting duties to Peter Granat, president and COO of Cision North America. Granat assumed that role in January 2011 after spending two years as CEO of Cision Europe. [via, h/t]

Perry Yeatman, head of global corporate and government affairs for Kraft for the past seven years, will step down from her post at the end of the year, following a spin-off of the company’s snack business. Nancy Daigler, the SVP of business unit corporate affairs will lead corporate and government affairs for the grocery division and Ernest Duplessis, VP of corporate communications, will serve as VP of corp comms for the snack division. [via Holmes Report]

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APCO Purchases An Ad Agency

 

Updated with the clip above and additional detail.

APCO Worldwide has acquired StrawberryFrog, an independent ad agency based in New York.

StrawberryFrog’s clients include P&G (also an APCO client) and Beam, Inc., the spirits company behind brands like Jim Beam and Maker’s Mark. According to the Wall Street Journal, StrawberryFrog has earned $10 million in revenue from its U.S. operations.

The story also notes the amount of cross over between advertising and PR these days, something that’s been illustrated in our twice-weekly Roll Call columns.

“Increasingly being charged with helping marketers manage their social media marketing, PR firms are now finding themselves having to make creative content for marketers,” the article says.

StrawberryFrog will continue with its own brand and management, including Scott Goodson, StrawberryFrog chairman and co-founder. Each company will continue working with its respective set of clients.

Terms of the deal were undisclosed.

Roll Call: MSLGroup, M Booth, Hearst, and More

We start with sad news today: Michael Sullivan, MSLGroup‘s North American consumer practice leader, has died. He joined the firm in 2010 and was preparing for a move to London to work on a P&G project for the firm. MSLGroup’s Renee Wilson has kind words for Sullivan on the firm’s blog. And memorial service information is available here.

Katie Barr Cornish has joined M Booth as VP of the firm’s travel practice. Clients include U.S. Virgin Islands, Wyndham Rewards, and Alliance Global Assistance. She will also help with business development efforts for the practice. She was previously VP at Lou Hammond & Associates, working with clients including Mandarin Oriental Hotel Group and The Waldorf-Astoria.

Dana Lenetz has joined Hearst as associate director of PR for Cosmopolitan and Marie Claire. She was previously the PR manager for Swiss watch brand TAG Heuer.

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A Little Goes a Long Way for Big Pharma

Raise a pharmaceutical company’s reputation in the public by just a small margin and it can have huge results, according to a new study released by APCO Worldwide.

APCO found that if a company’s corporate reputation is raised by just one point, an additional 28,000 patients ask their doctors about a company’s medicine; sales for the average pharmaceutical company increase by 3.33 percent; and 83,000 more community activists actively and vocally advocate on behalf of the industry, among other positive results.

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Cruise Company Execs Respond to Costa Concordia Tragedy

The Costa Concordia, off the coast of Tuscany. Photo: News Pictures / Rex Features

The saga of the Costa Concordia cruise ship that ran aground off the Italian coast continues to unfold, step by step, on a worldwide stage. Media reports, photos, passenger videos, and an audio of the captain have all documented what went wrong from a safety standpoint.

The company’s initial crisis communications response has been mainly reactive. (You can view video and gather info about the company’s response on its website.) Company leadership in Italy have held two press conferences to respond to the tragedy. The cruise line is owned by Carnival, and its CEO has spoken about the accident as well, although from here in the U.S.

“Whenever there are fatalities and serious injuries, it’s important for the most senior leadership to be visible,” Bloomberg quotes Ogilvy PR‘s Peter Hirsch, who spoke with them about the issue.

The cruise line is also facing other issues. And while this is a unique tragedy, the issue of crisis communications, even in the most dire of situations, has been discussed by the PR industry in the past.

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