The BBC rules Twitter in the UK—and they’ve got some tips for you to encourage more sharing on your own account. They know of what they speak: this is the year’s most-shared story so far. Who knew so many Britons loved the Fresh Prince?
— BBC Breaking News (@BBCBreaking) January 1, 2014
In the wake of a study noting that the BBC is the most-shared account in the UK, Mark Frankel, assistant editor of social news, talked to journalism.co.uk and offered four tips to give your tweets maximum shareability.