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Posts Tagged ‘Beyoncé’

‘T’ Magazine’s Assessment of Beyoncé’s Brand: Aspirational With a Touch of Reality

bey instagramT Magazine, The New York Times’ fashion/culture/travel supplement, published a lengthy essay this weekend trying to identify how exactly Beyoncé went from regular old pop star to pop culture supernova of the universe.

The moment on December 13, 2013 when Beyoncé released her visual album with no advanced notice and took over the Internet shows just how bright her star shines, but it’s more evidence of what makes her so wildly popular than the moment that she became the phenomena that we recognize now.

In fact, it’s her blend of untouchable and totally recognizable that makes her so interesting to so many.

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There’s a Petition to Get Beyonce and Jay Z’s Fake Movie Trailer Made Into a Real Movie

on the run tourRemember at the end of that star-studded trailer for Beyonce and Jay Z‘s “On the Run” concert tour where it says “Coming Never” in big flashing letters? Some fans aren’t happy about that. And what do you do nowadays when you’re disgruntled about the state of something? You start a petition.

The very demand from the Change.org document is simple: “Make a full length film for ‘RUN.’”

Folks, you really don’t want to see this movie. Though it’s great for Beyonce and Jay Z that they’re being asked.

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Is Instagram Now ‘the Best Crisis PR’ Tool?

That’s what Maureen O’Connor of New York magazine’s fashion blog The Cut claimed this morning.

The idea is that celebrities in crisis mode are turning to Instagram, rather than more traditional press outlets, to let the public know that they’re ON IT and they GET IT. No biggie.

O’Connor’s key example is Beyoncé, who first responded to the we’re-already-sick-of-this Jay Z elevator story not by issuing a press release or scheduling an interview but simply posting a bunch of pics of herself with both her husband and her sister, Solange.

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She even posted an image of herself with Rihanna, the subject of various rumors regarding the reason for the fight.

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Someone FINALLY Defends Beyoncé’s Sister

Yes, this work is from an ad agency (BBDO South Africa). Yes, it originally appeared in print.

We still find it noteworthy because, as big as the hotel elevator story was, this is the first real brand mention of it that we’ve seen.

Feel free to correct us if we’re wrong. In the meantime, we’re not-so-secretly glad that Bey and Jay put that fire out so quickly, because we can’t see those jokes ending well.

Some pop culture stories are best left alone.

Beyonce and Jay Z Have a Movie Trailer for Their Upcoming Concert Tour

on the run tourPerhaps hoping his will help everyone move on from the rumble-in-the-elevator footage of the past week, Bey and Jay have released a promo for their upcoming tour “On the Run.” The clip, done movie trailer style, has the couple back in Bonnie & Clyde mode. That means guns, explosions, more guns, strippers and lots of money. There’s also a ton of cameo appearances by Sean Penn, Jake Gyllenhaal, Don Cheadle, Blake Lively, Guillermo Diaz, Emmy Rossum and Rashida Jones. In a three minute 45 second clip!

And after all the shots are fired, Beyonce sheds a few tears tears, Diaz — aka Huck — rages through a hallway and Jay Z says a bunch of fighting words, the clip has a surprising and disappointing ending.

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Will the Statement Released by Beyoncé, Solange and Jay Z End All the Elevator Talk?

bey solangeIt’s the elevator fight that rocked the internet! Of course, I’m talking about the silent clip of Solange going after Jay Z at The Standard Hotel following the Met Gala. After many days of silence, we finally got a statement, sent to the AP.

“As a result of the public release of the elevator security footage from Monday, May 5th, there has been a great deal of speculation about what triggered the unfortunate incident. But the most important thing is that our family has worked through it. Jay and Solange each assume their share of responsibility for what has occurred. They both acknowledge their role in this private matter that has played out in the public. They both have apologized to each other and we have moved forward as a united family.”

In other words, “that’s all, folks”. Nothing to see here. We won’t be taking any questions.

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MTV Press Release Summary: ‘Follow Me Plz I’ll Follow U Back’

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So what will the special announcement be?!

  • Has the White House reconsidered its response to the “deport Justin Bieber” petition?
  • Will Pharrell shock the world by confessing that he’s not always “Happy?”
  • Will Beyoncé admit that she’s not a real blonde?
  • …or will the super-secret host of the 2014 Video Music Awards turn out to be a teen pop star whose name we barely know?

We’re not sure. But this might be the most direct call-to-action style release we’ve ever read.

Beyoncé and Her Agency Come OUT as ‘the World’s Biggest Brand’

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Who, me?

OUT magazine scored a coup this week with Beyoncé’s first interview following the “surprise” release of her last album.

While Queen Bey (hashtag #BeyOut) does offer some insights into the development of the album and her status as “the hardest-working person in showbiz”, the most interesting part of the feature offers readers a glimpse inside the team that helped her earn all these (unofficial) titles.

“Meet the people behind Beyoncé” includes profiles of several principals at Bey’s agency Parkwood Entertainment.

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STUDY: How Do Women Really Feel About the Word ‘Bossy?’

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This is a pre-Lean In pic

Facebook exec/Lean In founder Sheryl Sandberg‘s “Ban Bossy” campaign used Beyoncé to do the thing she does best: start a conversation. In the process, it inspired praise and backlash among men and women alike.

Viral videos aside, how do American women really feel about the word and the sentiments behind it? SheSpeaks, a “social activation and consumer insights platform” that specializes in helping brands connect with women, recently conducted a survey on the topic–and its findings may surprise you.

For example:

  • 55% of women think being bossy can damage a man’s career
  • Yet only 51% say it can damage a woman’s career

There’s more…

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Your ‘Alternate Reality Bus Stop’ Stunt of the Week

We’re not 100% sure how this tech toy helps sell Pepsi Max, why it doesn’t involve Beyoncé, or whether anyone would truly believe eyes that “see” a tiger strolling along a London sidewalk.

But it’s still a pretty cool “experiental marketing” stunt, right?

Someone certainly had fun designing it, at least. And unlike last year’s viral “Jeff Gordon takes terrified car salesman on test drive” clip, there’s no debate over whether this one is real.

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