Posts Tagged ‘Business Wire’
Edelman has got three executive moves to announce. Lisa Manley has been named the EVP of the firm’s new Business + Social Purpose practice in Chicago, effective May 15. Manley joins the firm from Coca-Cola where she managed global CSR and sustainability programs along with comms focused on categories like health, water, and climate protection. The firm has also promoted Harlan Loeb (right) to global chair of the crisis and risk management practice. He’s been head of the U.S. crisis practice since 2009. And the latest appointment is Joanne Colan as SVP and senior content strategist. Colan was the host of v-log Rocketboom and Discovery’s Planet Green series Dean of Invention. At Edelman, she’ll be focused on the ways clients can best use broadcast and video platforms.
New York-based firm The Door has added a Chicago office. Katy Darnaby, who has more than 10 years experience working with organizations including Dan Klores Communications and Hill+Knowlton Strategies, has been hired to run the office. The firm has also hired Tara Melega as a senior member of the New York team. She was previously senior director of media relations at Epic Records, a division of Sony Music Entertainment, and has worked on campaigns for artists including Natasha Bedingfield, Michael Jackson, and Cyndi Lauper.
Akira Yamada has been named the president and CEO of Kyodo Public Relations, one of the largest firms in Japan, after the company’s founder Sakae Ohashi stepped down following a financial scandal. An investigation found that Ohashi embezzeled money to repay personal loans. Two board members have also left the company. Yamada says a corporate governance group has been established. Ruder Finn partnered with the firm in November. [via Holmes Report]
H-P CEO Meg Whitman has hired Henry Gomez as chief comms officer and EVP. The two have a long relationship that extends back to her work at eBay and her run for California governor. The relationship even spawned the moniker “Menry.” AllThingsD has the press release.
Michael Frohlich has been named Ogilvy PR‘s MD of the EAME region’s consumer marketing practice, a newly-created position. Frohlich was previously with the Bell Pottinger Group, which recently ran into trouble over some secret footage. He’ll join the firm in February. [via]
James Acheson-Gray has joined APCO Worldwide as MD in London. He was most recently international MD at Grayling. Acheson-Gray steps in for Ed Walsh who is now MD for all of Europe. He has held the London position since 2009.
Paul Yang has been promoted to GM of Ruder Finn Beijing, replacing Leon Liu. Yang has been with the firm for nearly 10 years and served as head of the corporate practice between 2008 and 2011. He’ll report to Elan Shou, MD and SVP of Ruder Finn China. The firm has been building up its China presence in recent months, adding a new head of its arts and culture group, Shou in February, and new fashion clients.
Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release more Twitter friendly?
-“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”
The number of characters is important for retweeting.
“You need to leave retweet space to remove any barriers for audiences,” said Tom Becktold, SVP of marketing at Business Wire. “A lot of people want to add a little comment so leave 20 or 30 characters.”
John Shea has been named CMO and EVP of integrated media at NBCUniversal‘s Entertainment & Digital Networks and Integrated Media Division, a newly-created role that will include revenue-driving responsibilities. In this position, he’ll lead the research, sales, and marketing across the company, including Women at NBCU and Green is Universal. He’ll also be involved with the company’s digital properties, like Fandango and DailyCandy. Shea spent a big part of his 20-year career with MTV Networks.
In addition, Jonathan Gibs has joined NBCUniversal as SVP of digital research in the Entertainment & Digital Networks and Integrated Media Division, another new position. He was previously an SVP at the Nielsen Company.
Kim Sammons has been named SVP and deputy director of GCI Health‘s Atlanta office. Sammons has a lead role in services targeting patient advocates.* Previously she was a VP at the firm For Momentum. She has also worked on campaigns for the Centers for Disease Control and Prevention and other organizations.
Alan Kercinik has joined Ogilvy PR as EVP of the firm’s Strategy+Planning (S+P) group. This team crosses practices and the globe to advise the firm’s clients.Kercinik was previously EVP and North American director of engagement at Weber Shandwick, serving as a leader on the firm’s Mars Chocolate account. You can also find him online at www.alwaysjacked.com and www.thirtymag.com.
Arun Chaudhary has joined Fenton as resident filmmaker in the firm’s video division. Chaudhary was previously the first official White House videographer for the Obama administration, producing 1,165 videos that reached 14.8 million views on YouTube. Last week, Fenton announced that Victor Neufeld, veteran ABC News EP joined the firm as its first executive producer.
Jessica Goldberg DiPietro has been promoted to MD of Lippe Taylor. She was previously EVP of the firm’s beauty practice. The move adds daily operations and growth responsibilities to her duties. Before launching a career in PR, DiPietro was beauty editor at Marie Claire and Ladies’ Home Journal.
Andrea Hagelgans has been named VP at Camino Public Relations, which specializes in work with social issues and organizations. She was previously media director for the firm and has 10 years experience working with nonprofits like the Ford Foundation.
Lambert Edwards & Associates has acquired IR Squared, an Atlanta-based full-service IR firm that works with small-to large-cap companies. Robert Burton, principal of IR Squared, is now a managing director at LE&A, leading its financial communications practice. IR Squared will be integrated under the LE&A name.
Next week, Klout is introducing some changes to its scoring. According to a post on its blog, Klout’s People Rank is getting a tune up after a three month renovation project. The site says some users could see their scores drop after the changes, but it’s a sacrifice for accuracy.
Cision has introduced Cision Social Publish, a feature that uses the company’s PitchEngine partnership to distribute news across a number of social media platforms and with a variety of different content. The dashboard for the feature includes a Facebook app to publish stories on a company page, unlimited publishing on the PitchEngine site, and the choice to integrate newsfeeds.
Business Wire announced today that its clients will now have access to Critical Media’s broadcast monitoring platform. Business Wire clients who sign up for Critical Media services starting 2012 will also get the rest of this year free. The announcement was made from the Public Relations Society of America (PRSA) International Conference in Orlando, which is taking place through tomorrow.
Also on the monitoring front, the MyMediaInfo IMA Database has launched. IMA stands for “Influencer, Monitor, Analyze,” and the database combines traditional and social media monitoring into one service. The IMA tool also includes analysis, reporting, and influencer identification tools.