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Posts Tagged ‘Colgate’

Will Mobile Apps Change the Investor Relations Game?

Investor relations doesn’t get quite as much media attention as some of the more colorful aspects of the PR industry, but IROs (investor relations officers) are extremely important to most firms.

In many places, IR still runs on traditional paper documents–but quite a few organizations have begun using mobile technology to further empower both IROs and invest0rs.

We recently had a chance to speak to Jeff Corbin–an author and PR veteran with 15 years of IR experience whose team created theIRapp to help facilitate IR’s move into the 21st century–about what this development means for the future of the practice.

Why did you feel the need to create this app at this point in time? 

Over the past 15 years I’ve seen how tech has evolved (or not evolved), and the same players have offered the same services for many, many years. All of a sudden there’s something new: mobile as a communications platform didn’t exist the same way six or seven years ago.

Right now all companies need IR sections on their websites, but my professional view is that every company will soon be expected to have an IR app. It’s a whole new platform, not just an extension of the corporate website.

Do you think investors are ready to move toward mobile or are you anticipating a change to come?

If you go to an investor conference, everyone has a mobile device. The tech is already here, and they’re looking for instant gratification. The question: How are they using info from these devices to inform their investment decisions, and how can it be made simpler?

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Colgate To Attempt ‘Most People Kissing Simultaneously’ World Record This New Year’s Eve

sailor-kiss1.jpg

As we’ve previously noted, we’re suckers for one of the most time honored PR stunts in all of the land: setting a Guinness World Record.

Colgate is attempting their own record this New Year’s Eve for “the most couples kissing simultaneously in multiple locations.” The company should able to set the record. All they need is 20 couples in ten different locations to simultaneously kiss.

The promotional tie-in is for Colgate’s Wisp, “the first of its kind single use mini toothbrush.” Fresh breath, kissing, we get it. Agency of record Cohn & Wolfe is handling all media.