We know change is often difficult, but it is also an unavoidable, necessary and indispensable catalyst to the very concept of improvement. In many respects, the PR industry is about handling change: how to predict it, identify it and proactively leverage it as an asset instead of ignoring it and turning it into a certain liability. To the Augusta National Golf Club, which today broke an 80-year-old practice of not allowing women to join its ranks, we can only say: It’s about time.
For Americans, the notion of democracy is in our DNA; we’re raised on it, breathe it, sing about it and integrate it into our identities. We know that our differences make us stronger, not weaker, as a society, so of course we’re skeptical of exclusivity–especially when exercised through a long-standing policy based on gender, race or creed. Today, everyone even remotely associated with the Augusta National Golf Club, the Masters Tournament and the sport of golf is almost certainly breathing a huge PR sigh of relief.