Edelman PR announced the promotion of Steve Rubel to the position of chief content strategist. Rubel, who is a prominent blogger and guest columnist for Ad Age and other publications, previously served as executive vice president for global strategy and insights. His primary responsibility in this new role will be maximizing the value of clients’ content in all forms of media: earned, paid, owned and shared. He will report to Jackie Cooper, whose recent promotion to global chair of creative strategy marked a shift toward a more actively engaged PR model. Rubel’s inaugural blog post explores his thoughts on the art of content creation as a perpetual work in progress. (The New York Times)

Hill+Knowlton Strategies announced that Ron Eagle has been appointed senior vice president for entertainment and technology, effective Monday, Feb. 25, 2013. In this role, Eagle will be responsible for providing strategic counsel and oversight to H+K Strategies entertainment and technology clients, as well as building and strengthening client relationships throughout the Los Angeles market. He will report to Bill Coletti, general manager for Hill+Knowlton Strategies Los Angeles. Eagle has more than 17 years of experience and previously served as director of product publicity and PlayStation Network for Sony Computer Entertainment America (Release)

Rubenstein Public Relations added two new senior members to its team. This week Richard Rubenstein announced the addition of Aurora Kessler, who returns to the agency in the new role of managing director, and Ann Hinshaw, who will serve as vice president overseeing the firm’s entertainment division.

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