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Posts Tagged ‘DKC PR’

DKC Internal Memo Demands Better Media Hits… Or Else

An anonymous tipster sent us an internal memo today written by DKC PR president Sean Cassidy for his staffers. In it, he takes issue with the types of media hits the firm is generating for its clients, scolds the staff for not taking advantage of office hours with firm execs, and warns that he will take drastic action if folks don’t shape up.

“Remember, I see what everyone produces.  So…. if performance in these areas does not improve, I will make specific recommendations to the management team regarding changes to the staff,” the memo reads. (We have it in full after the jump.)

But it wasn’t all doom and gloom. Cassidy ends the memo on a high note.

“Have a nice weekend.”

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Spin the Agencies of Record

The Morris + King Company has been named AOR for True Fit, an e-commerce software company that pairs shoppers with the right-sized clothing and shoes. The work will cut across digital, fashion, consumer, and lifestyle areas.

The American Petroleum Institute has hired Fleishman-Hillard to promote its Energy From Shale campaign, which promotes fracking. The Oscar-nominated film Gasland tackled the fracking issue, presenting stories from people who suffer health problems and have seen their water become undrinkable after fracking is done in their communities. CNN covered a protest against fracking in New York today. According to Ad Age, 10 firms participated in the search, including Ketchum and Porter Novelli. Edelman and its Blue Advertising group handle the PR and advertising for the organization and Ogilvy handles government relations.

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