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Posts Tagged ‘Dodge’

Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads

Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads - PRNewserWhen Chrysler wanted to brand itself as the embodiment of the American spirit — coming from nothing, being put through the ringer, only to come out the other side better than the best — it released its rousing “Imported from Detroit” ad featuring Eminem’s “Lose Yourself.” When the company wanted to hammer that “Americans are tough” point home again, it hired Clint Eastwood to narrate its gritty, inspiring “Halftime” spot. Now, the same company has announced a new spokesman for its Dodge line — star of the raunchy comedy “Anchorman”, Ron Burgundy (Will Ferrell).

So… we can only deduce that the new branding message is less “Rah Rah America!” and more of an attempt to prove once and for all that the Dodge Durango is the Sex Panther of cars?

Not exactly.

“He is very much like Dodge. He is unapologetic. He is irreverent. He has a great deal of attitude,” Olivier Francois, Chrysler’s chief marketing officer, told the Free Press. “People think they already know the Durango, so then you have to be twice as engaging in a marketing campaign,” said Francois. “What could be more engaging and entertaining … than to explain all of the new technology and features through the eyes of a guy who comes from the ’70s?” Read more

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Did ‘Grand Theft Auto 5′ Just Give Dodge $1 Billion in Earned Media?

That headline may be a slight (read: huge) exaggeration, but two things are clear: Grand Theft Auto 5 made a cool billion bucks in three days last week and one of its three main characters drives a car that looks a whole lot like a Dodge Charger. Here’s Franklin’s “Bravado Buffalo”:

Crime spree...

And here’s the latest Charger model:

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