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Posts Tagged ‘Ellen Degeneres’

Obama Calls Ellen’s Selfie ‘A Pretty Cheap Stunt’

Say what you will about President Obama: dude knows how to score pop culture headlines.

He continued his video tour of the nation’s top pop outlets yesterday with a remote appearance on The Ellen Show in which he took the time to make what could not have possibly been a prepared joke about the selfie that rocked the Internet:

Like the “Between Two Ferns” appearance (which was most definitely “a stunt”), this one will attract plenty of criticism. But it’s still a very wise messaging move.

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Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

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Arby’s Spent $44K on Pharrell’s Silly Hat (for Charity)

In a little stunt that almost got lost in the Oscars noise as everyone and his mother (literally) shared Ellen’s selfie, Arby’s decided to buy the brown, oversized fedora that won Pharrell so much attention on Grammy night for a $44,100 steal via eBay. You know, the Vivienne Westwood one that he supposedly bought in tribute to late producer Malcolm McLaren and his 1982 classic “Buffalo Gals.”

The one that looked exactly like the black hat he wore at the Oscars last night.

As if the guy didn’t already get enough attention…

Some details after the jump.

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Ellen Broke a Record with Samsung, Breaks Hearts with her iPhone

Ellen Selfie

At 2 million retweets and counting. How many iPhones is that anyway, Samsung?

In case you were asleep like half the viewing audience, this picture was taken by Ellen DeGeneres in the audience — a selfie tweeted ’round the world. As covered by our Tonya Garcia, it was a record-breaking picture eclipsing the shot taken of President Obama getting handsy with the First Lady.

Good times, right? Not if you are Samsung.

You see, if you have the Oscars on the DVR, rewind it to the historic selfie and you will see a clear positioning of product placement for Android phone manufacturer, Samsung. Of course, no one cared one bit that it was a Samsung phone because they were too busy gawking at the beautiful people. However, Samsung paid some nice coin for that advertisement.

And then Ellen had to do this…

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Here Are All The Things You’ll Need If You Want To Get Your Client A Record-Breaking Tweet

ICYMI because Twitter was having technical difficulties with all that Oscar action: Ellen DeGeneres just surpassed President Obama for the most retweeted tweet ever in the history of the world. Don’t know how you could have missed it since it’s been shared more than 1.7 million times, but just in case you’re flagging a bit (we’ve passed the three hour mark), here it is:

ellen tweet

 

So what exactly do you need to have a record-breaking tweet? Glad you asked.

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Oprah Uses Apple iPad to Endorse Microsoft Surface

Oprah WinfreyThe public understands the challenges of brand consistency in the digital age. With so many distractions unfolding so continuously and quickly, it’s easy to go off message or reveal a failure in a brand’s promise or values.

Just as that dangerous mix of human fallibility and technical reliability brought former General David Petraeus and his biographer Paula Broadwell down like the Hindenburg, so online PR campaigns can self-sabotage when technology exposes the contradictory actions of CEOs or employees.

Take Oprah Winfrey, for example, who recently tweeted glowing reviews naming Microsoft’s Surface tablet as one of her Favorite Things 2012, thereby giving the tablet an important and powerful endorsement in an intensely competitive market category.

It’s Oprah, after all, and she’s (still) one of the most important personalities in America. We can only assume that Microsoft was ecstatic about the praise from Ms. Winfrey. The company was also probably just as surprised as everyone else to learn that the tweets were sent from an iPad, the Darth Vader to Microsoft’s young Luke Skywalker.

What was Oprah thinking?

Is this a PR crime on par with BP’s gulf oil spill? Of course not. Is it hilarious? Absolutely. It’s also a PR setback for both Oprah and Microsoft because of the innate “stink test” the public exercises in moments like these.

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Branding Fail: Ellen Mocks Bic’s ‘For Her’ Line

Let’s get the obvious out of the way: Bic’s “For Her” pen series was a really dumb idea. Why, exactly, would women need a different sort of writing utensil—not to mention a premium pen that costs nearly twice as much as the company’s other, 99% identical products? Are we to assume they’re all “For Him”? Bic’s big selling point: this revolutionary line was “designed to fit a woman’s hand”–whatever that means.

For once, we see the inevitable internet outrage as completely justified–this is one of the more condescending exercises in “brandering” (we just made that up) that we’ve seen recently. Forbes even tried to figure out what the hell Bic was thinking and came up empty-handed. 

Here’s the good part: The always-funny Ellen Degeneres caught wind of the stupid story when Bic had the…balls to try recruiting her as a spokesman. She was so peeved that she took four minutes on her show this week to shame the company with a monologue and a fake commercial. We would write more, but we’d rather just let this bit stand on its own:

Touché! (For some more clever takedowns, check out the product’s Amazon page.)

BabyBjörn Wins the Product Placement Game

Have you seen even more BabyBjörns on your screen(s) than usual lately? And did you happen to notice that they’re approximately four times more likely to appear on men than on women? In case you were wondering, this is not an accident—it’s successful PR.  The product has been around since 1973, but its pop culture ubiquity is more recent–and its power has grown so great that when Ellen Degeneres needed a baby carrier for the 2007 Oscars, there was no doubt about which brand she would use.

Today New York magazine’s Libby Copeland brings us the fascinating tale of the Swedish slingmaker’s brilliant product placement strategy. In summary, it would appear that Björn’s secret sauce is one Caressa Lupold, branded integration expert at Norm Marshall & Associates.

The unwritten rules of the TV universe tell us that every sitcom must use the “awkward dudes with infants” gag at least once. Lupold has made BabyBjörn the go-to brand for that all-too-common joke by “[making] friends with writers, producers, and especially prop masters”, keeping up with top shows’ current plot lines and “gauging the status of pregnant characters”–in other words, through old-fashioned legwork, networking and market research.

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A Bunch of Celebrities Want You to Vote (Again)

Wow, is it really time to vote again? (Just kidding, we’ve already voted in two primaries this year.)

But what is it with celebrities and voting? Seems like every two or four years we get a new lineup of familiar faces trying to convince us that participating in representative democracy is cool or something.

This year, a few big names showed up to rep a group that couldn’t come up with a better name than “Vote 4 Stuff”: the lineup includes Selena Gomez (whose boyfriend can’t vote because he’s Canadian), Leonardo DiCaprio (who really cares about the Earth), Jonah Hill (who may be trying just a little too hard here) and Tobey Macguire (who was easily the best Spider-Man, sorry Andrew Garfield):

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Branding Firm Asks Ellen for Support in Lawsuit Vs. JC Penney

Branding firm Hudson & Broad is suing JC Penney for $40 million for “breach of contract and misappropriation of trade secrets.” Using the retailer’s own “fair and square” marketing tagline against it, the firm has created the video above with an appeal to JCP spokeswoman Ellen DeGeneres, asking for her support. Last night, DeGeneres’ show posted a pre-show video in support of the President’s same-sex marriage stance, so hey, you never know.

Click here for more info about the case.

[via Ad Age]

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