We can’t imagine the advertising geniuses at Sterling Cooper Draper Pryce making a rookie mistake like this.

Fans of Mad Men are undoubtedly familiar with the famous opening credit sequence in which a faceless, suit-clad man falls from a skyscraper in slow motion, passing period-relevant ads on his way down. With the show’s commitment to genuine historical accuracy, it’s no surprise that the images featured in this opening sequence are from real print ads.

No surprise, that is, unless you’re Gita Hall May, the model whose face has appeared at the start of every episode since the show’s 2007 debut without her knowledge or, allegedly, her consent.

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