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Posts Tagged ‘Hilton’

Want to Manage Social Media for Pizza Hut? Tell Them Why in 140 Seconds!

In what seems to be a combination PR stunt/staffing experiment, Pizza Hut announced that it will be choosing someone to fill its currently empty Social Media Manager of Greatness role (what, no ninjas?) at the upcoming South by Southwest Festival in a very…unconventional way.

In honor of the 140-character Twitter feed that the lucky winner will run, company reps will give applicants 140 seconds to perform what amounts to a personal “elevator pitch”, explaining exactly why they’re qualified to manage a brand with 166,000 followers and more than 10 million Facebook fans.

The chain’s PR director hopes to meet “the best and the brightest” among the thousands of media fanatics attending the festival. In explaining his team’s thinking, he says: “The time you have to tell a story, engage a customer or leave a lasting impression on someone socially has shrunk to seconds”–so he wants someone who can make his or her case in just over two minutes with nothing more than a smartphone and an acceptable ID.

Of course, hopefuls can apply for the position in more traditional ways as well, but who’d want to do that? Here’s the job description, redirected from the URL “BecauseImGreat” in case you missed the point.

So is anyone up for the challenge this Sunday at the Austin Hilton? And will there be perfume?

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Roll Call: P&G, Hilton, Arthur Page Society grants, and more

P&G‘s global external relations head Christopher Hassall is retiring on June 30, prompting a restructure of the company’s comms team, reporting to global brand-building officer Marc Pritchard (left). The group will shrink from 1,200 to 800, with a number of employees moving to regulatory and legal areas of the company. The new structure is in line with the company’s five-year $10 billion cost-cutting plan. [via]

Christian Kuhn has been appointed VP of marketing for Homewood Suites by Hilton and Home2 Suites by Hilton, two all-suite, extended stay hotel brands. Kuhn was previously director of brand marketing for Embassy Suites. He’s also worked with AOL and AARP.

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Hilton Selects Edelman As Global AOR

Hilton Worldwide has selected Edelman as global AOR after a six-month competitive review. The multi-million-dollar account also includes AOR for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. Work will include services for Hilton HHonors, social media initiatives, and an overall “global alignment.”

Cohn & Wolfe had been the incumbent but declined to participate in the review. Ketchum recently won the business for Hilton’s DoubleTree brand.

[via PRWeek]

Hilton Hotels PR Up for Review

Hilton.jpg

Exclusive: Hilton Hotels has put its PR agency of record duties up for review, a company spokesperson confirmed with PRNewser today. Cohn & Wolfe is Hilton Hotel’s current agency of record, and will be participating in the pitch.

The pitch is in the second round, with five agencies left. A company spokesperson cited a non-disclosure policy when asked which agencies are involved at this juncture. Hilton Hotels hopes to have a decision finalized within the end of the year.

The PR function will focus mostly on “media relations and brand reputation,” the spokesperson said. However, the PR agency selected will also work to position the recently re-branded Hilton Worldwide, which includes Hilton Hotels.