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Posts Tagged ‘H&M’

Look Like Lisbeth, Dragon Tattoo Not Necessary

H&M (Swedish) has teamed with the folks behind the upcoming David Fincher film version of the Stieg Larsson book The Girl With the Dragon Tattoo (also Swedish), to create a “capsule collection” inspired by the lead character Lisbeth Salander. Surprising to no one who has either read the book or seen the Swedish version of the movie, there’s a lot of black involved. Still image here featuring the film’s costume designer Trish Sumerville, who created the collection.

[via NY Post]

H&M Goes Viral For Lanvin Collaboration

Retailer H&M is known for its collaboration with normally high-end designers like Karl Lagerfeld. But the company is going beyond bringing in fashionable names to build anticipation for its latest collaboration with Lanvin.

BlackBook reports that H&M is leaking images of items from the collaboration and there’s this video above to promote the line. (Video also available on Zet Fashion.)

“What started as anonymous videos on YouTube designed to mislead speculators into believing that Carolina Herrera or Thomas Maier would be designing the capsule line instead of [Lanvin designer Alber] Elbaz has since become a slow trickle of ad images, and they’re generating no shortage of excitement,” BlackBook writes.

But the promotion isn’t just online. H&M will be hosting a good, old-fashioned fashion show in New York on November 18 for the line’s debut. Two days later, sales will begin in Las Vegas. Images from the new line also available at BlackBook and New York magazine.

This week, we’ll be posting a podcast with Daniel Saynt, FashionIndie.com and TheyEnvy.US editor and director of social media at LookBooks.com, about fashion’s use of social media. Stay tuned.

Building Brand Awareness with Virtual Goods

With the economy still in a precarious state, it would seem crazy to pay money for nothing. But consumers, social gamers, and others are making the sales of virtual goods a robust business. Companies and social media sites are using virtual goods – whether sold or given away to users for free – as a way of building brand awareness and loyalty.

According to the New York Times, Volvo Cars of North America, H&M, and MTV Networks are some of the companies are using these “items” to engage with consumers.

Besides the info about virtual goods, this story reminds us about Second Life, which, in case you didn’t realize it, is still up and running. According to the story, “Initially, virtual goods buyers in the United States were typically playing in online fantasy worlds like Second Life and IMVU, which generate nearly $1 billion annually from player purchases of furniture, homes, clothing and accessories for their online avatars.”

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