This morning we spoke with Nathon Gunn, CEO of Social Game Universe and IGAPI, about the social aspects of social gaming, why people love it, and how publicists can use it to promote their clients. Social Game Universe, the parent company for IGAPI, has created games that can be connected among users. With IGAPI, users can learn about products through gaming and interaction.

Gunn will also be one of the speakers at mediabistro’s Socialize conference, taking place next Thursday and Friday, March 31 and April 1. Click here for information and to register.

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