Tonight’s panel looks at the tools & tricks, what you can DIY, and when you need to hire a consultant.

NextNY is an organization open to all, focused on young people who “have a stake in the future of tech and new media in New York City”.

Check out our Twitter feed below for @PRNewser, and follow @nextny too. The hashtag for the event is #startuppr. The panel includes 5 PR people, and 3 journalists including:

-Mary Kathleen Flynn, Senior Editor, The Deal
-Gillian Reagan, Reporter, The New York Observer
-Rose Gordon, News Editor, PRWeek
-Sabrina Horn, President, The Horn Group
-Peter Himler, Founder/Principal at Flatiron Communications LLC
-Jay Kolbe, Vice President, Weber Shandwick
-Adam Isserlis, Director of Digital Media, Rubenstein Communications
-Chantelle Karl, PR Manager, East Coast, Yelp